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Google’s 2016 Santa Tracker signals the official countdown to Christmas

gftshappy — Sat, 03 Dec 2016 16:23:11 +0000

This is the 12th year Google has counted down the seconds until Santa’s December 24 departure from the North Pole. The post Google’s 2016 Santa Tracker signals the official countdown to Christmas appeared first on Search Engine Land.

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SearchCap: Holiday Countdown Ad Results, Alice Paul Google Doodle & Powerball Searches

gftshappy — Tue, 12 Jan 2016 00:23:40 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Holiday Countdown Ad Results, Alice Paul Google Doodle & Powerball Searches appeared first on Search Engine Land.

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How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season?

gftshappy — Mon, 11 Jan 2016 17:23:21 +0000

Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…

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Gauging The Impact Of The AdWords Countdown Customizer

gftshappy — Sun, 14 Jun 2015 06:22:49 +0000

Have you been using the countdown customizer to spice up your search ads? Columnist Matt Umbro shares the results of a case study which suggest that this feature may be worth testing. The post Gauging The Impact Of The AdWords Countdown Customizer appeared first on Search Engine Land.

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SearchCap: Spain Wants Back, Google News Archive & AdWords Countdown

gftshappy — Tue, 16 Dec 2014 00:22:23 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Widget In AdWords Makes Countdown Copy Easy Quickly set up dynamic countdowns in ads without having to type variable strings. Quickly set up dynamic…

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The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts

gftshappy — Sat, 23 Aug 2014 09:23:52 +0000

Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…

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