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What could possibly be better than one Google core update?; Thursday’s daily brief

gftshappy — Fri, 04 Jun 2021 12:22:35 +0000

Plus, how speakers can keep their audience awake during presentations.

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Could Google passage indexing be leveraging BERT?

gftshappy — Thu, 29 Oct 2020 15:22:46 +0000

How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).

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Online holiday sales could reach $200 billion according to Adobe

gftshappy — Wed, 28 Oct 2020 18:22:19 +0000

Smartphones will drive the majority of online retail traffic and 42% of sales.

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Become a Search Engine Land MVP and you could win a FREE ticket to SMX!

gftshappy — Wed, 22 Jan 2020 18:22:23 +0000

Share and have a shot at scoring some sweet stuff.

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Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?

gftshappy — Sat, 09 Nov 2019 16:22:23 +0000

It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases.

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Why search queries and location data could trump polling as political tools in 2020

gftshappy — Sat, 29 Jun 2019 09:22:20 +0000

Location intelligence will be used to identify and target voters, and predict election results.

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Google bug may select unrelated canonical URLs, could impact indexing

gftshappy — Fri, 26 Apr 2019 19:22:34 +0000

Breadcrumb trails on mobile may reflect unrelated URLs.

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Why featured snippets could be less of a win going forward

gftshappy — Fri, 19 Apr 2019 12:22:31 +0000

The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why.

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Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)

gftshappy — Sun, 24 Mar 2019 20:22:21 +0000

But no, this doesn’t confirm Google is using engagement metrics in rankings.

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Could Google Alerts spam hurt your SEO?

gftshappy — Sun, 11 Nov 2018 20:22:22 +0000

Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools.

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