Share Good Things » Copy http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How to write compelling ad copy in a Smart Bidding landscape http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/#comments Tue, 29 Mar 2022 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ Continue reading →]]> Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

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]]> http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/feed/ 0 How to automate your ad copy without sacrificing control http://www.sharegoodthings.net/how-to-automate-your-ad-copy-without-sacrificing-control/ http://www.sharegoodthings.net/how-to-automate-your-ad-copy-without-sacrificing-control/#comments Wed, 05 Jan 2022 18:22:51 +0000 gftshappy http://www.sharegoodthings.net/how-to-automate-your-ad-copy-without-sacrificing-control/ Continue reading →]]> Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

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]]> http://www.sharegoodthings.net/how-to-automate-your-ad-copy-without-sacrificing-control/feed/ 0 How to write ad copy that actually converts (and 3 major mistakes to avoid) http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/ http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/#comments Thu, 02 Sep 2021 01:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/ Continue reading →]]> When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.

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]]> http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/feed/ 0 New GPT-3 solutions can help speed up PPC ad and landing page copy creation http://www.sharegoodthings.net/new-gpt-3-solutions-can-help-speed-up-ppc-ad-and-landing-page-copy-creation/ http://www.sharegoodthings.net/new-gpt-3-solutions-can-help-speed-up-ppc-ad-and-landing-page-copy-creation/#comments Tue, 03 Nov 2020 00:22:20 +0000 gftshappy http://www.sharegoodthings.net/new-gpt-3-solutions-can-help-speed-up-ppc-ad-and-landing-page-copy-creation/ Continue reading →]]> AI-generated copy isn’t perfect, but these tools can churn out ideas and inspiration in a matter of seconds.

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]]> http://www.sharegoodthings.net/new-gpt-3-solutions-can-help-speed-up-ppc-ad-and-landing-page-copy-creation/feed/ 0 Why you need to update your PPC ad copy now http://www.sharegoodthings.net/why-you-need-to-update-your-ppc-ad-copy-now/ http://www.sharegoodthings.net/why-you-need-to-update-your-ppc-ad-copy-now/#comments Wed, 01 Apr 2020 18:22:37 +0000 gftshappy http://www.sharegoodthings.net/why-you-need-to-update-your-ppc-ad-copy-now/ Paid search ad copy strategies during the coronavirus pandemic.

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]]> http://www.sharegoodthings.net/why-you-need-to-update-your-ppc-ad-copy-now/feed/ 0 Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script http://www.sharegoodthings.net/are-your-dsas-really-outperforming-standard-ads-find-out-with-this-ad-copy-length-performance-analysis-script/ http://www.sharegoodthings.net/are-your-dsas-really-outperforming-standard-ads-find-out-with-this-ad-copy-length-performance-analysis-script/#comments Fri, 12 Jul 2019 19:22:29 +0000 gftshappy http://www.sharegoodthings.net/are-your-dsas-really-outperforming-standard-ads-find-out-with-this-ad-copy-length-performance-analysis-script/ Here’s a script that pulls a report on ad performance based on copy length.

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]]> http://www.sharegoodthings.net/are-your-dsas-really-outperforming-standard-ads-find-out-with-this-ad-copy-length-performance-analysis-script/feed/ 0 Google Search Console adds search within markup & copy with tweaking http://www.sharegoodthings.net/google-search-console-adds-search-within-markup-copy-with-tweaking/ http://www.sharegoodthings.net/google-search-console-adds-search-within-markup-copy-with-tweaking/#comments Mon, 24 Jun 2019 17:22:23 +0000 gftshappy http://www.sharegoodthings.net/google-search-console-adds-search-within-markup-copy-with-tweaking/ Check out these two new features in Google Search Console.

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]]> http://www.sharegoodthings.net/google-search-console-adds-search-within-markup-copy-with-tweaking/feed/ 0 3 ad copy mistakes keeping you from paid search success http://www.sharegoodthings.net/3-ad-copy-mistakes-keeping-you-from-paid-search-success/ http://www.sharegoodthings.net/3-ad-copy-mistakes-keeping-you-from-paid-search-success/#comments Wed, 15 May 2019 18:22:52 +0000 gftshappy http://www.sharegoodthings.net/3-ad-copy-mistakes-keeping-you-from-paid-search-success/ Continue reading →]]> Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.

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]]> http://www.sharegoodthings.net/3-ad-copy-mistakes-keeping-you-from-paid-search-success/feed/ 0 Here’s how to copy old AdWords column settings to the new Google Ads UI http://www.sharegoodthings.net/heres-how-to-copy-old-adwords-column-settings-to-the-new-google-ads-ui/ http://www.sharegoodthings.net/heres-how-to-copy-old-adwords-column-settings-to-the-new-google-ads-ui/#comments Sat, 06 Oct 2018 16:22:25 +0000 gftshappy http://www.sharegoodthings.net/heres-how-to-copy-old-adwords-column-settings-to-the-new-google-ads-ui/ With a new option, it’s now possible to get all your old columns settings back.

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]]> http://www.sharegoodthings.net/heres-how-to-copy-old-adwords-column-settings-to-the-new-google-ads-ui/feed/ 0 The anatomy of ad copy relevance: The new Google standard http://www.sharegoodthings.net/the-anatomy-of-ad-copy-relevance-the-new-google-standard/ http://www.sharegoodthings.net/the-anatomy-of-ad-copy-relevance-the-new-google-standard/#comments Wed, 17 May 2017 18:23:03 +0000 gftshappy http://www.sharegoodthings.net/the-anatomy-of-ad-copy-relevance-the-new-google-standard/ Continue reading →]]> Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land.

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