Share Good Things » Conversions http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google makes offline conversion tracking easier with Enhanced Conversions for Leads http://www.sharegoodthings.net/google-makes-offline-conversion-tracking-easier-with-enhanced-conversions-for-leads/ http://www.sharegoodthings.net/google-makes-offline-conversion-tracking-easier-with-enhanced-conversions-for-leads/#comments Fri, 25 Feb 2022 12:24:20 +0000 gftshappy http://www.sharegoodthings.net/google-makes-offline-conversion-tracking-easier-with-enhanced-conversions-for-leads/ The new method can be configured entirely from your Google Ads account instead of your CRM.

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]]> http://www.sharegoodthings.net/google-makes-offline-conversion-tracking-easier-with-enhanced-conversions-for-leads/feed/ 0 Facebook is still underreporting iOS web conversions, but not as much as before http://www.sharegoodthings.net/facebook-is-still-underreporting-ios-web-conversions-but-not-as-much-as-before/ http://www.sharegoodthings.net/facebook-is-still-underreporting-ios-web-conversions-but-not-as-much-as-before/#comments Thu, 17 Feb 2022 08:22:23 +0000 gftshappy http://www.sharegoodthings.net/facebook-is-still-underreporting-ios-web-conversions-but-not-as-much-as-before/ Continue reading →]]> The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.

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]]> http://www.sharegoodthings.net/facebook-is-still-underreporting-ios-web-conversions-but-not-as-much-as-before/feed/ 0 Google Ads issue results in missing conversions from data-driven attribution http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/ http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/#comments Fri, 11 Feb 2022 19:22:20 +0000 gftshappy http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/ Continue reading →]]> The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.

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]]> http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/feed/ 0 Enhanced conversions: Google tests global site tags with automatic collection http://www.sharegoodthings.net/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection/ http://www.sharegoodthings.net/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection/#comments Sat, 05 Feb 2022 09:23:00 +0000 gftshappy http://www.sharegoodthings.net/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection/ Continue reading →]]> This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.

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]]> http://www.sharegoodthings.net/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection/feed/ 0 3 tactics to improve CTAs for increased relevance and conversions http://www.sharegoodthings.net/3-tactics-to-improve-ctas-for-increased-relevance-and-conversions/ http://www.sharegoodthings.net/3-tactics-to-improve-ctas-for-increased-relevance-and-conversions/#comments Thu, 02 Dec 2021 22:22:23 +0000 gftshappy http://www.sharegoodthings.net/3-tactics-to-improve-ctas-for-increased-relevance-and-conversions/ Continue reading →]]> CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.

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]]> http://www.sharegoodthings.net/3-tactics-to-improve-ctas-for-increased-relevance-and-conversions/feed/ 0 The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief http://www.sharegoodthings.net/the-key-to-more-conversions-is-to-stop-disappointing-your-customers-wednesdays-daily-brief/ http://www.sharegoodthings.net/the-key-to-more-conversions-is-to-stop-disappointing-your-customers-wednesdays-daily-brief/#comments Thu, 19 Aug 2021 08:22:20 +0000 gftshappy http://www.sharegoodthings.net/the-key-to-more-conversions-is-to-stop-disappointing-your-customers-wednesdays-daily-brief/ Plus, PPC targeting tactics for every stage of the funnel

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]]> http://www.sharegoodthings.net/the-key-to-more-conversions-is-to-stop-disappointing-your-customers-wednesdays-daily-brief/feed/ 0 Google removes standalone Maximize conversions and Maximize conversion value strategies http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/ http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/#comments Thu, 22 Jul 2021 22:24:58 +0000 gftshappy http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/ Continue reading →]]> The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual.

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]]> http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/feed/ 0 Attend SMX Convert for actionable tactics to boost conversions http://www.sharegoodthings.net/attend-smx-convert-for-actionable-tactics-to-boost-conversions/ http://www.sharegoodthings.net/attend-smx-convert-for-actionable-tactics-to-boost-conversions/#comments Tue, 22 Jun 2021 00:22:46 +0000 gftshappy http://www.sharegoodthings.net/attend-smx-convert-for-actionable-tactics-to-boost-conversions/ Register by July 31 to secure your All Access pass for just $ 99!

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]]> http://www.sharegoodthings.net/attend-smx-convert-for-actionable-tactics-to-boost-conversions/feed/ 0 New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/ http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/#comments Thu, 20 May 2021 01:22:25 +0000 gftshappy http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/ Google hopes to help advertisers manage bid strategies and drive performance

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]]> http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/feed/ 0 Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions http://www.sharegoodthings.net/google-ads-announces-privacy-focused-changes-for-analytics-tag-manager-and-enhanced-conversions/ http://www.sharegoodthings.net/google-ads-announces-privacy-focused-changes-for-analytics-tag-manager-and-enhanced-conversions/#comments Thu, 13 May 2021 22:22:49 +0000 gftshappy http://www.sharegoodthings.net/google-ads-announces-privacy-focused-changes-for-analytics-tag-manager-and-enhanced-conversions/ Continue reading →]]> These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.

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