Share Good Things » Conversion http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How your ad position and CTR impact conversion rate http://www.sharegoodthings.net/how-your-ad-position-and-ctr-impact-conversion-rate/ http://www.sharegoodthings.net/how-your-ad-position-and-ctr-impact-conversion-rate/#comments Mon, 21 Mar 2022 10:22:18 +0000 gftshappy http://www.sharegoodthings.net/how-your-ad-position-and-ctr-impact-conversion-rate/ Continue reading →]]> Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.

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]]> http://www.sharegoodthings.net/how-your-ad-position-and-ctr-impact-conversion-rate/feed/ 0 Google makes offline conversion tracking easier with Enhanced Conversions for Leads http://www.sharegoodthings.net/google-makes-offline-conversion-tracking-easier-with-enhanced-conversions-for-leads/ http://www.sharegoodthings.net/google-makes-offline-conversion-tracking-easier-with-enhanced-conversions-for-leads/#comments Fri, 25 Feb 2022 12:24:20 +0000 gftshappy http://www.sharegoodthings.net/google-makes-offline-conversion-tracking-easier-with-enhanced-conversions-for-leads/ The new method can be configured entirely from your Google Ads account instead of your CRM.

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]]> http://www.sharegoodthings.net/google-makes-offline-conversion-tracking-easier-with-enhanced-conversions-for-leads/feed/ 0 Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/ http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/#comments Tue, 02 Nov 2021 07:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/ Continue reading →]]> The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns.

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]]> http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/feed/ 0 Advertisers can adjust conversion values in Smart Bidding in the coming weeks http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/ http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/#comments Thu, 19 Aug 2021 22:22:37 +0000 gftshappy http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/ “This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately.”

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]]> http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/feed/ 0 Google removes standalone Maximize conversions and Maximize conversion value strategies http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/ http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/#comments Thu, 22 Jul 2021 22:24:58 +0000 gftshappy http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/ Continue reading →]]> The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual.

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]]> http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/feed/ 0 Actionable conversion optimization tactics — just $99 http://www.sharegoodthings.net/actionable-conversion-optimization-tactics-just-99/ http://www.sharegoodthings.net/actionable-conversion-optimization-tactics-just-99/#comments Mon, 19 Jul 2021 17:22:43 +0000 gftshappy http://www.sharegoodthings.net/actionable-conversion-optimization-tactics-just-99/ Secure your spot now — Early Bird rates expire next Saturday, July 31!

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]]> http://www.sharegoodthings.net/actionable-conversion-optimization-tactics-just-99/feed/ 0 Video: Anthony Church on conversion tracking & SEO http://www.sharegoodthings.net/video-anthony-church-on-conversion-tracking-seo/ http://www.sharegoodthings.net/video-anthony-church-on-conversion-tracking-seo/#comments Mon, 04 Jan 2021 17:23:27 +0000 gftshappy http://www.sharegoodthings.net/video-anthony-church-on-conversion-tracking-seo/ Continue reading →]]> We are not only in the SEO industry, we both went to the same university – go figure!

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]]> http://www.sharegoodthings.net/video-anthony-church-on-conversion-tracking-seo/feed/ 0 Google Performance Planner adds support for conversion delay and shared budgets http://www.sharegoodthings.net/google-performance-planner-adds-support-for-conversion-delay-and-shared-budgets/ http://www.sharegoodthings.net/google-performance-planner-adds-support-for-conversion-delay-and-shared-budgets/#comments Mon, 17 Aug 2020 17:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-performance-planner-adds-support-for-conversion-delay-and-shared-budgets/ Campaign plans can now also be viewed and edited by other stakeholders.

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]]> http://www.sharegoodthings.net/google-performance-planner-adds-support-for-conversion-delay-and-shared-budgets/feed/ 0 The need for (mobile) speed: Small improvements have a big conversion impact http://www.sharegoodthings.net/the-need-for-mobile-speed-small-improvements-have-a-big-conversion-impact/ http://www.sharegoodthings.net/the-need-for-mobile-speed-small-improvements-have-a-big-conversion-impact/#comments Thu, 25 Jun 2020 08:22:25 +0000 gftshappy http://www.sharegoodthings.net/the-need-for-mobile-speed-small-improvements-have-a-big-conversion-impact/ A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.

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]]> http://www.sharegoodthings.net/the-need-for-mobile-speed-small-improvements-have-a-big-conversion-impact/feed/ 0 Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options http://www.sharegoodthings.net/microsoft-advertising-adds-include-in-conversions-view-through-conversion-options/ http://www.sharegoodthings.net/microsoft-advertising-adds-include-in-conversions-view-through-conversion-options/#comments Fri, 10 Apr 2020 05:22:22 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-adds-include-in-conversions-view-through-conversion-options/ Continue reading →]]> The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.

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