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SMX Overtime: Opportunities and challenges for conversational voice search

gftshappy — Thu, 19 Dec 2019 08:22:45 +0000

Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.

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How call tracking is becoming ‘conversational intelligence’

gftshappy — Sat, 23 Mar 2019 23:22:21 +0000

Marketers have really only scratched the surface of what call analytics can do.

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Voice search isn’t the next big disrupter, conversational AI Is

gftshappy — Fri, 12 Oct 2018 05:22:58 +0000

Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.

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Digital assistants, conversational search and the future of local

gftshappy — Sat, 10 Dec 2016 16:22:36 +0000

As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips. The post Digital assistants, conversational search and the future of local appeared first on Search Engine Land.

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SearchCap: Google Manual Actions, Conversational Shopping & AdWords Changes

gftshappy — Thu, 03 Mar 2016 01:24:49 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Manual Actions, Conversational Shopping & AdWords Changes appeared first on Search Engine Land.

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Google’s iOS App Now Provides Context-Aware Conversational Search

gftshappy — Fri, 14 Aug 2015 19:23:13 +0000

Google recently updated its iOS app to bring context-aware searching to any content within search results. It allows searchers to ask additional questions without formulating entirely new queries. Here’s how Google explains the functionality in the app update description: Say “Ok Google” and…

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Google Upgrades Conversational Search On Its Mobile Apps

gftshappy — Fri, 10 Oct 2014 12:27:03 +0000

Conversational search on Google’s mobile apps got an upgrade today, as the company announced a few new voice commands that are specific to travel planning. Basically, the app is smarter about knowing where you are (at a hotel, for example), letting you complete actions by voice (i.e., making…

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SearchCap: Microsoft Catapult, Google HTTPS Factors & Bing Conversational Search

gftshappy — Thu, 14 Aug 2014 01:22:33 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightLocal Opens Its 2014 Local SEO Industry Survey Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to…

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