Share Good Things » Control http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 4 automated campaign types and how to control them http://www.sharegoodthings.net/4-automated-campaign-types-and-how-to-control-them/ http://www.sharegoodthings.net/4-automated-campaign-types-and-how-to-control-them/#comments Tue, 25 Jan 2022 21:22:26 +0000 gftshappy http://www.sharegoodthings.net/4-automated-campaign-types-and-how-to-control-them/ Continue reading →]]> Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.

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]]> http://www.sharegoodthings.net/4-automated-campaign-types-and-how-to-control-them/feed/ 0 How to automate your ad copy without sacrificing control http://www.sharegoodthings.net/how-to-automate-your-ad-copy-without-sacrificing-control/ http://www.sharegoodthings.net/how-to-automate-your-ad-copy-without-sacrificing-control/#comments Wed, 05 Jan 2022 18:22:51 +0000 gftshappy http://www.sharegoodthings.net/how-to-automate-your-ad-copy-without-sacrificing-control/ Continue reading →]]> Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

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]]> http://www.sharegoodthings.net/how-to-automate-your-ad-copy-without-sacrificing-control/feed/ 0 Global Privacy Control group aims to succeed where ‘do not track’ failed http://www.sharegoodthings.net/global-privacy-control-group-aims-to-succeed-where-do-not-track-failed/ http://www.sharegoodthings.net/global-privacy-control-group-aims-to-succeed-where-do-not-track-failed/#comments Sat, 17 Oct 2020 23:22:19 +0000 gftshappy http://www.sharegoodthings.net/global-privacy-control-group-aims-to-succeed-where-do-not-track-failed/ Initiative faces the challenge of gaining publisher and consumer adoption.

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]]> http://www.sharegoodthings.net/global-privacy-control-group-aims-to-succeed-where-do-not-track-failed/feed/ 0 Google makes it easier to control Shopping ads by country http://www.sharegoodthings.net/google-makes-it-easier-to-control-shopping-ads-by-country/ http://www.sharegoodthings.net/google-makes-it-easier-to-control-shopping-ads-by-country/#comments Wed, 12 Aug 2020 18:22:23 +0000 gftshappy http://www.sharegoodthings.net/google-makes-it-easier-to-control-shopping-ads-by-country/ A new attribute allows you to exclude products at the country level.

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]]> http://www.sharegoodthings.net/google-makes-it-easier-to-control-shopping-ads-by-country/feed/ 0 Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control http://www.sharegoodthings.net/smart-shopping-campaigns-get-shipping-annotations-new-customer-bidding-control/ http://www.sharegoodthings.net/smart-shopping-campaigns-get-shipping-annotations-new-customer-bidding-control/#comments Sun, 19 Jul 2020 07:13:59 +0000 gftshappy http://www.sharegoodthings.net/smart-shopping-campaigns-get-shipping-annotations-new-customer-bidding-control/ Continue reading →]]> A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.

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]]> http://www.sharegoodthings.net/smart-shopping-campaigns-get-shipping-annotations-new-customer-bidding-control/feed/ 0 Bing migrates Submit URL, Block URL and Crawl Control to the new Webmaster Tools http://www.sharegoodthings.net/bing-migrates-submit-url-block-url-and-crawl-control-to-the-new-webmaster-tools/ http://www.sharegoodthings.net/bing-migrates-submit-url-block-url-and-crawl-control-to-the-new-webmaster-tools/#comments Sat, 23 May 2020 16:22:29 +0000 gftshappy http://www.sharegoodthings.net/bing-migrates-submit-url-block-url-and-crawl-control-to-the-new-webmaster-tools/ Bing Webmaster Tools will be fully revamped by July, Bing’s Fabrice Canel said at SMX London.

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]]> http://www.sharegoodthings.net/bing-migrates-submit-url-block-url-and-crawl-control-to-the-new-webmaster-tools/feed/ 0 Bing adds snippet controls to help sites control their search result previews http://www.sharegoodthings.net/bing-adds-snippet-controls-to-help-sites-control-their-search-result-previews/ http://www.sharegoodthings.net/bing-adds-snippet-controls-to-help-sites-control-their-search-result-previews/#comments Sun, 12 Apr 2020 20:22:31 +0000 gftshappy http://www.sharegoodthings.net/bing-adds-snippet-controls-to-help-sites-control-their-search-result-previews/ Google began supporting these new controls last September and now Bing adds control for snippets.

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]]> http://www.sharegoodthings.net/bing-adds-snippet-controls-to-help-sites-control-their-search-result-previews/feed/ 0 SMX Overtime: Here’s how to take control of your account ad groups and search terms http://www.sharegoodthings.net/smx-overtime-heres-how-to-take-control-of-your-account-ad-groups-and-search-terms/ http://www.sharegoodthings.net/smx-overtime-heres-how-to-take-control-of-your-account-ad-groups-and-search-terms/#comments Tue, 24 Dec 2019 14:22:20 +0000 gftshappy http://www.sharegoodthings.net/smx-overtime-heres-how-to-take-control-of-your-account-ad-groups-and-search-terms/ Continue reading →]]> PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year.

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]]> http://www.sharegoodthings.net/smx-overtime-heres-how-to-take-control-of-your-account-ad-groups-and-search-terms/feed/ 0 Google’s new snippet settings give webmasters control over their search listings display http://www.sharegoodthings.net/googles-new-snippet-settings-give-webmasters-control-over-their-search-listings-display/ http://www.sharegoodthings.net/googles-new-snippet-settings-give-webmasters-control-over-their-search-listings-display/#comments Wed, 25 Sep 2019 04:22:22 +0000 gftshappy http://www.sharegoodthings.net/googles-new-snippet-settings-give-webmasters-control-over-their-search-listings-display/ Google adds max-snippet, max-video-preview, max-image-preview and more to the nosnippet snippet controls

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]]> http://www.sharegoodthings.net/googles-new-snippet-settings-give-webmasters-control-over-their-search-listings-display/feed/ 0 Automation layering: How PPC pros retain control when automation takes over http://www.sharegoodthings.net/automation-layering-how-ppc-pros-retain-control-when-automation-takes-over/ http://www.sharegoodthings.net/automation-layering-how-ppc-pros-retain-control-when-automation-takes-over/#comments Fri, 21 Jun 2019 19:22:44 +0000 gftshappy http://www.sharegoodthings.net/automation-layering-how-ppc-pros-retain-control-when-automation-takes-over/ Continue reading →]]> By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines.

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