Share Good Things » “Contextual http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Contextual links in featured snippets may present new opportunities and risks http://www.sharegoodthings.net/contextual-links-in-featured-snippets-may-present-new-opportunities-and-risks/ http://www.sharegoodthings.net/contextual-links-in-featured-snippets-may-present-new-opportunities-and-risks/#comments Sat, 23 Jan 2021 02:24:58 +0000 gftshappy http://www.sharegoodthings.net/contextual-links-in-featured-snippets-may-present-new-opportunities-and-risks/ Continue reading →]]> The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.

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]]> http://www.sharegoodthings.net/contextual-links-in-featured-snippets-may-present-new-opportunities-and-risks/feed/ 0 Google puts some contextual search features in context http://www.sharegoodthings.net/google-puts-some-contextual-search-features-in-context/ http://www.sharegoodthings.net/google-puts-some-contextual-search-features-in-context/#comments Wed, 25 Nov 2020 11:22:35 +0000 gftshappy http://www.sharegoodthings.net/google-puts-some-contextual-search-features-in-context/ Google is using newish language understanding models specific to leveraging conversational context for these search features.

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]]> http://www.sharegoodthings.net/google-puts-some-contextual-search-features-in-context/feed/ 0 Google tests multiple contextual links in featured snippets http://www.sharegoodthings.net/google-tests-multiple-contextual-links-in-featured-snippets/ http://www.sharegoodthings.net/google-tests-multiple-contextual-links-in-featured-snippets/#comments Wed, 25 Nov 2020 04:22:31 +0000 gftshappy http://www.sharegoodthings.net/google-tests-multiple-contextual-links-in-featured-snippets/ Google confirms web stories as featured snippets are not a great experience for searchers.

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]]> http://www.sharegoodthings.net/google-tests-multiple-contextual-links-in-featured-snippets/feed/ 0 The new contextual ad targeting works, study says http://www.sharegoodthings.net/the-new-contextual-ad-targeting-works-study-says/ http://www.sharegoodthings.net/the-new-contextual-ad-targeting-works-study-says/#comments Thu, 26 Mar 2020 15:22:22 +0000 gftshappy http://www.sharegoodthings.net/the-new-contextual-ad-targeting-works-study-says/ A new study looks at how contextual relevance of ads to content influences consumers.

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]]> http://www.sharegoodthings.net/the-new-contextual-ad-targeting-works-study-says/feed/ 0 Use Contextual Data To Gain A Competitive Search Marketing Advantage http://www.sharegoodthings.net/use-contextual-data-to-gain-a-competitive-search-marketing-advantage/ http://www.sharegoodthings.net/use-contextual-data-to-gain-a-competitive-search-marketing-advantage/#comments Thu, 31 Jul 2014 15:24:09 +0000 gftshappy http://www.sharegoodthings.net/use-contextual-data-to-gain-a-competitive-search-marketing-advantage/ Continue reading →]]> Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…

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]]> http://www.sharegoodthings.net/use-contextual-data-to-gain-a-competitive-search-marketing-advantage/feed/ 0 Yahoo Gives $10 Million To Help Develop Next-Gen Siri And Better “Contextual Search” http://www.sharegoodthings.net/yahoo-gives-10-million-to-help-develop-next-gen-siri-and-better-contextual-search/ http://www.sharegoodthings.net/yahoo-gives-10-million-to-help-develop-next-gen-siri-and-better-contextual-search/#comments Fri, 21 Feb 2014 12:22:54 +0000 gftshappy http://www.sharegoodthings.net/yahoo-gives-10-million-to-help-develop-next-gen-siri-and-better-contextual-search/ Continue reading →]]> Several years ago, Yahoo CEO Marissa Mayer, as a then Google employee, spoke about the perfect search engine that could anticipate your needs and which wouldn’t require any keywords to deliver results. We’re rapidly moving toward searchless content discovery with Siri, Google Now,…

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