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Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

gftshappy — Thu, 27 Jan 2022 08:22:22 +0000

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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Google tries to answer publishers questions on visibility concerns in Google News

gftshappy — Fri, 16 Jul 2021 19:22:41 +0000

Applying to be in Google News has been turned off for years, causing confusion to new publishers.

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Client in-housing, competition for talent top digital agency concerns

gftshappy — Fri, 01 Feb 2019 12:22:32 +0000

Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.

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Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU

gftshappy — Tue, 29 Oct 2013 07:23:04 +0000

Three years into its investigation of Google over antitrust issues relating to search, the European Union took another step closer toward a likely resolution, asking Google rivals and other third-parties to review a settlement proposal. Notably, the general public wasn’t invited to…

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