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Instagram Reel ads are the new TikTok competitor; Monday’s daily brief

gftshappy — Wed, 23 Jun 2021 11:22:26 +0000

Plus, Google cuts down FAQ in SERPS

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using auction insights for better PPC competitor analysis

gftshappy — Sat, 07 Nov 2020 02:22:18 +0000

Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Competitor content analysis: Here’s what you can learn

gftshappy — Mon, 30 Sep 2019 17:23:11 +0000

Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google now showing competitor ads on local business profiles

gftshappy — Thu, 29 Aug 2019 22:22:50 +0000

The unit is from Local Campaigns and businesses cannot pay to remove them.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Building a competitor analysis is a process, not a single event

gftshappy — Sun, 24 Feb 2019 13:22:45 +0000

During SMX West, Andrew Ramm and Sean Murphy outlined strategies to stay ahead of the competition.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search competitor analysis: backlinks, keywords and pages

gftshappy — Tue, 30 Aug 2016 14:23:23 +0000

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. The post Search competitor analysis: backlinks, keywords and pages appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Eric Schmidt: “Really, Our Biggest Search Competitor Is Amazon”

gftshappy — Tue, 14 Oct 2014 07:26:47 +0000

The attitudes of European policy makers toward Google seem to have hardened of late. On various regulatory fronts, Google faces vocal critics and well-organized opposition. Google’s Eric Schmidt gave a speech earlier today in Berlin seeking to change some of those hardened hearts and minds….

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Not Mobile Icons, Bing & Google Election Search & Amazon Google’s Competitor

gftshappy — Tue, 14 Oct 2014 00:28:59 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Eric Schmidt In Berlin: “Really, Our Biggest Search Competitor Is Amazon” The attitudes of European policy makers toward Google seem to…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing