Share Good Things » Close http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Next on Live with Search Engine Land: The SEO gender gap and how to close it http://www.sharegoodthings.net/next-on-live-with-search-engine-land-the-seo-gender-gap-and-how-to-close-it/ http://www.sharegoodthings.net/next-on-live-with-search-engine-land-the-seo-gender-gap-and-how-to-close-it/#comments Tue, 08 Sep 2020 21:22:37 +0000 gftshappy http://www.sharegoodthings.net/next-on-live-with-search-engine-land-the-seo-gender-gap-and-how-to-close-it/ Continue reading →]]> Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change.

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]]> http://www.sharegoodthings.net/next-on-live-with-search-engine-land-the-seo-gender-gap-and-how-to-close-it/feed/ 0 How Google close variants brought broad match to every match type http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/ http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/#comments Sat, 21 Mar 2020 23:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/ Continue reading →]]> Most of us won’t weep about the death of broad match but we will miss the days of total match type control.

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]]> http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/feed/ 0 Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/ http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/#comments Sat, 22 Feb 2020 09:23:19 +0000 gftshappy http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/ Continue reading →]]> This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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]]> http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/feed/ 0 Nine voice search stats to close out 2019 http://www.sharegoodthings.net/nine-voice-search-stats-to-close-out-2019/ http://www.sharegoodthings.net/nine-voice-search-stats-to-close-out-2019/#comments Tue, 24 Dec 2019 00:22:37 +0000 gftshappy http://www.sharegoodthings.net/nine-voice-search-stats-to-close-out-2019/ A look back at some of the year’s key voice search and virtual assistant metrics.

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]]> http://www.sharegoodthings.net/nine-voice-search-stats-to-close-out-2019/feed/ 0 Search query reports show a huge increase in Google close variant traffic http://www.sharegoodthings.net/search-query-reports-show-a-huge-increase-in-google-close-variant-traffic/ http://www.sharegoodthings.net/search-query-reports-show-a-huge-increase-in-google-close-variant-traffic/#comments Mon, 23 Sep 2019 03:22:19 +0000 gftshappy http://www.sharegoodthings.net/search-query-reports-show-a-huge-increase-in-google-close-variant-traffic/ Continue reading →]]> Here’s a look at research based on the past year and how advertisers should think about close variants moving forward.

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]]> http://www.sharegoodthings.net/search-query-reports-show-a-huge-increase-in-google-close-variant-traffic/feed/ 0 Google extends same-meaning close variants to phrase match, broad match modifiers http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/ http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/#comments Thu, 01 Aug 2019 15:22:55 +0000 gftshappy http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/ You knew it was coming. Here’s what’s changing.

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]]> http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/feed/ 0 The impact of ‘close variants’ in exact match types http://www.sharegoodthings.net/the-impact-of-close-variants-in-exact-match-types/ http://www.sharegoodthings.net/the-impact-of-close-variants-in-exact-match-types/#comments Wed, 31 Oct 2018 18:22:20 +0000 gftshappy http://www.sharegoodthings.net/the-impact-of-close-variants-in-exact-match-types/ A look at 4 ways Google Ads Scripts can help restore control for some advertisers.

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]]> http://www.sharegoodthings.net/the-impact-of-close-variants-in-exact-match-types/feed/ 0 How keyword match types work after the new close match variants change http://www.sharegoodthings.net/how-keyword-match-types-work-after-the-new-close-match-variants-change/ http://www.sharegoodthings.net/how-keyword-match-types-work-after-the-new-close-match-variants-change/#comments Thu, 13 Sep 2018 08:22:21 +0000 gftshappy http://www.sharegoodthings.net/how-keyword-match-types-work-after-the-new-close-match-variants-change/ Continue reading →]]> Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.

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]]> http://www.sharegoodthings.net/how-keyword-match-types-work-after-the-new-close-match-variants-change/feed/ 0 SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more http://www.sharegoodthings.net/searchcap-googles-exact-match-close-variants-eu-copyright-google-goofs-on-hurricane-florence-more/ http://www.sharegoodthings.net/searchcap-googles-exact-match-close-variants-eu-copyright-google-goofs-on-hurricane-florence-more/#comments Thu, 13 Sep 2018 01:23:41 +0000 gftshappy http://www.sharegoodthings.net/searchcap-googles-exact-match-close-variants-eu-copyright-google-goofs-on-hurricane-florence-more/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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]]> http://www.sharegoodthings.net/searchcap-googles-exact-match-close-variants-eu-copyright-google-goofs-on-hurricane-florence-more/feed/ 0 Google’s exact match close variants expand again: Now include same meaning variations http://www.sharegoodthings.net/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations/ http://www.sharegoodthings.net/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations/#comments Fri, 07 Sep 2018 05:22:26 +0000 gftshappy http://www.sharegoodthings.net/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations/ Continue reading →]]> Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

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]]> http://www.sharegoodthings.net/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations/feed/ 0