Share Good Things » Challenges http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How paid search marketers can address brand measurement challenges and grow in their careers http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/#comments Thu, 31 Mar 2022 15:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ Continue reading →]]> Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/feed/ 0 Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges http://www.sharegoodthings.net/googles-topics-api-advertisers-share-concerns-about-topic-diversity-and-other-potential-challenges/ http://www.sharegoodthings.net/googles-topics-api-advertisers-share-concerns-about-topic-diversity-and-other-potential-challenges/#comments Thu, 27 Jan 2022 08:22:22 +0000 gftshappy http://www.sharegoodthings.net/googles-topics-api-advertisers-share-concerns-about-topic-diversity-and-other-potential-challenges/ Continue reading →]]> While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/googles-topics-api-advertisers-share-concerns-about-topic-diversity-and-other-potential-challenges/feed/ 0 Overcome today’s search marketing challenges with actionable tactics at SMX http://www.sharegoodthings.net/overcome-todays-search-marketing-challenges-with-actionable-tactics-at-smx/ http://www.sharegoodthings.net/overcome-todays-search-marketing-challenges-with-actionable-tactics-at-smx/#comments Tue, 21 Sep 2021 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/overcome-todays-search-marketing-challenges-with-actionable-tactics-at-smx/ Continue reading →]]> Book your All Access pass now for just $ 199 — or bundle with a two-day workshop for just $ 299!

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/overcome-todays-search-marketing-challenges-with-actionable-tactics-at-smx/feed/ 0 Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition http://www.sharegoodthings.net/video-ed-bernstein-on-in-house-seo-challenges-and-mapping-seo-competition/ http://www.sharegoodthings.net/video-ed-bernstein-on-in-house-seo-challenges-and-mapping-seo-competition/#comments Wed, 14 Oct 2020 11:22:19 +0000 gftshappy http://www.sharegoodthings.net/video-ed-bernstein-on-in-house-seo-challenges-and-mapping-seo-competition/ Not only does he love SEO, he is also a musician.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/video-ed-bernstein-on-in-house-seo-challenges-and-mapping-seo-competition/feed/ 0 Facebook CCPA compliance challenges: Limited Data Use http://www.sharegoodthings.net/facebook-ccpa-compliance-challenges-limited-data-use/ http://www.sharegoodthings.net/facebook-ccpa-compliance-challenges-limited-data-use/#comments Thu, 02 Jul 2020 22:22:29 +0000 gftshappy http://www.sharegoodthings.net/facebook-ccpa-compliance-challenges-limited-data-use/ Continue reading →]]> What you need to know about how Facebook’s handling of California user data might affect your business.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/facebook-ccpa-compliance-challenges-limited-data-use/feed/ 0 New challenges ahead for attribution with the rise of intelligent tracking prevention http://www.sharegoodthings.net/new-challenges-ahead-for-attribution-with-the-rise-of-intelligent-tracking-prevention/ http://www.sharegoodthings.net/new-challenges-ahead-for-attribution-with-the-rise-of-intelligent-tracking-prevention/#comments Wed, 08 Jan 2020 11:22:19 +0000 gftshappy http://www.sharegoodthings.net/new-challenges-ahead-for-attribution-with-the-rise-of-intelligent-tracking-prevention/ Continue reading →]]> With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/new-challenges-ahead-for-attribution-with-the-rise-of-intelligent-tracking-prevention/feed/ 0 SMX Overtime: Opportunities and challenges for conversational voice search http://www.sharegoodthings.net/smx-overtime-opportunities-and-challenges-for-conversational-voice-search/ http://www.sharegoodthings.net/smx-overtime-opportunities-and-challenges-for-conversational-voice-search/#comments Thu, 19 Dec 2019 08:22:45 +0000 gftshappy http://www.sharegoodthings.net/smx-overtime-opportunities-and-challenges-for-conversational-voice-search/ Continue reading →]]> Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/smx-overtime-opportunities-and-challenges-for-conversational-voice-search/feed/ 0 Parse.ly looks to solve content marketing attribution challenges http://www.sharegoodthings.net/parse-ly-looks-to-solve-content-marketing-attribution-challenges/ http://www.sharegoodthings.net/parse-ly-looks-to-solve-content-marketing-attribution-challenges/#comments Tue, 29 Oct 2019 00:22:29 +0000 gftshappy http://www.sharegoodthings.net/parse-ly-looks-to-solve-content-marketing-attribution-challenges/ Continue reading →]]> A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/parse-ly-looks-to-solve-content-marketing-attribution-challenges/feed/ 0 Redesigned iOS Cortana app looks better but adoption challenges remain http://www.sharegoodthings.net/redesigned-ios-cortana-app-looks-better-but-adoption-challenges-remain/ http://www.sharegoodthings.net/redesigned-ios-cortana-app-looks-better-but-adoption-challenges-remain/#comments Sun, 18 Nov 2018 06:22:31 +0000 gftshappy http://www.sharegoodthings.net/redesigned-ios-cortana-app-looks-better-but-adoption-challenges-remain/ Continue reading →]]> Because of a ‘structural’ disadvantage vs. rivals, Cortana will likely need something more radical to break through.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/redesigned-ios-cortana-app-looks-better-but-adoption-challenges-remain/feed/ 0 SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges http://www.sharegoodthings.net/searchcap-google-adwords-quality-score-metrics-redirects-seo-challenges/ http://www.sharegoodthings.net/searchcap-google-adwords-quality-score-metrics-redirects-seo-challenges/#comments Thu, 13 Apr 2017 22:22:31 +0000 gftshappy http://www.sharegoodthings.net/searchcap-google-adwords-quality-score-metrics-redirects-seo-challenges/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/searchcap-google-adwords-quality-score-metrics-redirects-seo-challenges/feed/ 0