Share Good Things » Case http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 The case for advertising on search engines other than Google http://www.sharegoodthings.net/the-case-for-advertising-on-search-engines-other-than-google/ http://www.sharegoodthings.net/the-case-for-advertising-on-search-engines-other-than-google/#comments Sat, 28 Aug 2021 02:22:40 +0000 gftshappy http://www.sharegoodthings.net/the-case-for-advertising-on-search-engines-other-than-google/ Continue reading →]]> If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better.

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]]> http://www.sharegoodthings.net/the-case-for-advertising-on-search-engines-other-than-google/feed/ 0 Case study: More content is not always better for ranking in Google http://www.sharegoodthings.net/case-study-more-content-is-not-always-better-for-ranking-in-google/ http://www.sharegoodthings.net/case-study-more-content-is-not-always-better-for-ranking-in-google/#comments Fri, 30 Apr 2021 19:22:19 +0000 gftshappy http://www.sharegoodthings.net/case-study-more-content-is-not-always-better-for-ranking-in-google/ Continue reading →]]> Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

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]]> http://www.sharegoodthings.net/case-study-more-content-is-not-always-better-for-ranking-in-google/feed/ 0 Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting http://www.sharegoodthings.net/quest-for-more-coverage-making-a-case-for-larger-exports-from-google-search-consoles-coverage-reporting/ http://www.sharegoodthings.net/quest-for-more-coverage-making-a-case-for-larger-exports-from-google-search-consoles-coverage-reporting/#comments Tue, 09 Feb 2021 21:22:29 +0000 gftshappy http://www.sharegoodthings.net/quest-for-more-coverage-making-a-case-for-larger-exports-from-google-search-consoles-coverage-reporting/ Continue reading →]]> Google Search Console’s Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.

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]]> http://www.sharegoodthings.net/quest-for-more-coverage-making-a-case-for-larger-exports-from-google-search-consoles-coverage-reporting/feed/ 0 Does the Google antitrust case make an Apple search engine more likely? http://www.sharegoodthings.net/does-the-google-antitrust-case-make-an-apple-search-engine-more-likely/ http://www.sharegoodthings.net/does-the-google-antitrust-case-make-an-apple-search-engine-more-likely/#comments Thu, 29 Oct 2020 01:22:18 +0000 gftshappy http://www.sharegoodthings.net/does-the-google-antitrust-case-make-an-apple-search-engine-more-likely/ The DOJ may cause Apple to accelerate plans for its own engine.

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]]> http://www.sharegoodthings.net/does-the-google-antitrust-case-make-an-apple-search-engine-more-likely/feed/ 0 Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study] http://www.sharegoodthings.net/mixed-directives-a-reminder-that-robots-txt-files-are-handled-by-subdomain-and-protocol-including-wwwnon-www-and-httphttps-case-study/ http://www.sharegoodthings.net/mixed-directives-a-reminder-that-robots-txt-files-are-handled-by-subdomain-and-protocol-including-wwwnon-www-and-httphttps-case-study/#comments Tue, 28 Apr 2020 14:22:39 +0000 gftshappy http://www.sharegoodthings.net/mixed-directives-a-reminder-that-robots-txt-files-are-handled-by-subdomain-and-protocol-including-wwwnon-www-and-httphttps-case-study/ Continue reading →]]> Since robots.txt files impact crawling, it’s important for site owners to understand how it’s treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).

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]]> http://www.sharegoodthings.net/mixed-directives-a-reminder-that-robots-txt-files-are-handled-by-subdomain-and-protocol-including-wwwnon-www-and-httphttps-case-study/feed/ 0 Case Study: How UGC increased organic blog traffic 228% http://www.sharegoodthings.net/case-study-how-ugc-increased-organic-blog-traffic-228/ http://www.sharegoodthings.net/case-study-how-ugc-increased-organic-blog-traffic-228/#comments Mon, 09 Mar 2020 17:23:17 +0000 gftshappy http://www.sharegoodthings.net/case-study-how-ugc-increased-organic-blog-traffic-228/ Continue reading →]]> User-generated content helped a healthcare network nonprofit cut down time spent sourcing unique copy, while engaging their audience and increasing organic traffic by 200+%.

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]]> http://www.sharegoodthings.net/case-study-how-ugc-increased-organic-blog-traffic-228/feed/ 0 Case study: The true value of informational content for e-commerce SEO http://www.sharegoodthings.net/case-study-the-true-value-of-informational-content-for-e-commerce-seo/ http://www.sharegoodthings.net/case-study-the-true-value-of-informational-content-for-e-commerce-seo/#comments Thu, 16 Jan 2020 22:22:24 +0000 gftshappy http://www.sharegoodthings.net/case-study-the-true-value-of-informational-content-for-e-commerce-seo/ Continue reading →]]> Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.

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]]> http://www.sharegoodthings.net/case-study-the-true-value-of-informational-content-for-e-commerce-seo/feed/ 0 In a victory for speech, EU’s top court sides with Google in right to be forgotten case http://www.sharegoodthings.net/in-a-victory-for-speech-eus-top-court-sides-with-google-in-right-to-be-forgotten-case/ http://www.sharegoodthings.net/in-a-victory-for-speech-eus-top-court-sides-with-google-in-right-to-be-forgotten-case/#comments Sun, 29 Sep 2019 13:22:46 +0000 gftshappy http://www.sharegoodthings.net/in-a-victory-for-speech-eus-top-court-sides-with-google-in-right-to-be-forgotten-case/ A decision in favor of French regulators might have set a ‪difficult precedent.

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]]> http://www.sharegoodthings.net/in-a-victory-for-speech-eus-top-court-sides-with-google-in-right-to-be-forgotten-case/feed/ 0 Google shortnames and the case of the disappearing reviews http://www.sharegoodthings.net/google-shortnames-and-the-case-of-the-disappearing-reviews/ http://www.sharegoodthings.net/google-shortnames-and-the-case-of-the-disappearing-reviews/#comments Sat, 13 Jul 2019 02:22:46 +0000 gftshappy http://www.sharegoodthings.net/google-shortnames-and-the-case-of-the-disappearing-reviews/ Continue reading →]]> SEOs complained that adding shortnames to GMB profiles causes reviews to disappear or listings to be suspended. Google says it’s working on it.

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]]> http://www.sharegoodthings.net/google-shortnames-and-the-case-of-the-disappearing-reviews/feed/ 0 A case study for delivering performance in a mature Google Ads account http://www.sharegoodthings.net/a-case-study-for-delivering-performance-in-a-mature-google-ads-account/ http://www.sharegoodthings.net/a-case-study-for-delivering-performance-in-a-mature-google-ads-account/#comments Thu, 11 Apr 2019 01:22:26 +0000 gftshappy http://www.sharegoodthings.net/a-case-study-for-delivering-performance-in-a-mature-google-ads-account/ Continue reading →]]> Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.

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