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Why brands should care about inclusion in marketing; Friday’s daily brief

gftshappy — Sat, 10 Jul 2021 09:22:51 +0000

Plus, Merchant Center guidelines change in August — for the advertiser’s benefit

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Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

gftshappy — Tue, 13 Apr 2021 14:23:18 +0000

Plus, how inclusion leads to diversity in marketing

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Why SEOs should care about brand

gftshappy — Sat, 01 Aug 2020 02:22:23 +0000

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

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What’s a DAM and why should you care?

gftshappy — Sat, 14 Mar 2020 16:22:49 +0000

What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one another?

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How much should we care about voice search? It depends on target audience

gftshappy — Sat, 29 Jun 2019 16:22:18 +0000

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.

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Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

gftshappy — Wed, 28 Jun 2017 18:23:27 +0000

Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance. The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land.

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What the heck is machine learning, and why should I care?

gftshappy — Fri, 16 Dec 2016 12:22:21 +0000

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains. The post What the heck is machine learning, and why should I care? appeared first on Search Engine Land.

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Got spam? Google My Business doesn’t care.

gftshappy — Thu, 19 May 2016 15:22:31 +0000

Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines. The post Got spam? Google My Business doesn’t care. appeared first on Search Engine Land.

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