Share Good Things » Campaigns http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Performance Max campaigns gain New Customer Acquisition goals http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/ http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/#comments Tue, 26 Apr 2022 21:22:49 +0000 gftshappy http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/ A handful of new updates should help make Google’s Performance Max campaigns more effective.

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]]> http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/feed/ 0 Meta rebrands automated ad products, shopping campaigns coming soon http://www.sharegoodthings.net/meta-rebrands-automated-ad-products-shopping-campaigns-coming-soon/ http://www.sharegoodthings.net/meta-rebrands-automated-ad-products-shopping-campaigns-coming-soon/#comments Sat, 26 Mar 2022 23:23:06 +0000 gftshappy http://www.sharegoodthings.net/meta-rebrands-automated-ad-products-shopping-campaigns-coming-soon/ Continue reading →]]> Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.

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]]> http://www.sharegoodthings.net/meta-rebrands-automated-ad-products-shopping-campaigns-coming-soon/feed/ 0 Google Ads Editor version 2.0 supports Performance Max campaigns http://www.sharegoodthings.net/google-ads-editor-version-2-0-supports-performance-max-campaigns/ http://www.sharegoodthings.net/google-ads-editor-version-2-0-supports-performance-max-campaigns/#comments Tue, 22 Mar 2022 00:22:23 +0000 gftshappy http://www.sharegoodthings.net/google-ads-editor-version-2-0-supports-performance-max-campaigns/ Continue reading →]]> The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.

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]]> http://www.sharegoodthings.net/google-ads-editor-version-2-0-supports-performance-max-campaigns/feed/ 0 Google Performance Max campaigns: What marketers should know http://www.sharegoodthings.net/google-performance-max-campaigns-what-marketers-should-know/ http://www.sharegoodthings.net/google-performance-max-campaigns-what-marketers-should-know/#comments Tue, 15 Mar 2022 07:22:35 +0000 gftshappy http://www.sharegoodthings.net/google-performance-max-campaigns-what-marketers-should-know/ Continue reading →]]> Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.

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]]> http://www.sharegoodthings.net/google-performance-max-campaigns-what-marketers-should-know/feed/ 0 Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns http://www.sharegoodthings.net/microsoft-advertising-editor-rolls-out-support-for-microsoft-audience-network-campaigns/ http://www.sharegoodthings.net/microsoft-advertising-editor-rolls-out-support-for-microsoft-audience-network-campaigns/#comments Fri, 04 Mar 2022 12:22:44 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-editor-rolls-out-support-for-microsoft-audience-network-campaigns/ Continue reading →]]> Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.

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]]> http://www.sharegoodthings.net/microsoft-advertising-editor-rolls-out-support-for-microsoft-audience-network-campaigns/feed/ 0 Microsoft Advertising extends Shopping campaigns to more markets http://www.sharegoodthings.net/microsoft-advertising-extends-shopping-campaigns-to-more-markets/ http://www.sharegoodthings.net/microsoft-advertising-extends-shopping-campaigns-to-more-markets/#comments Tue, 01 Mar 2022 14:22:34 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-extends-shopping-campaigns-to-more-markets/ Continue reading →]]> The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.

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]]> http://www.sharegoodthings.net/microsoft-advertising-extends-shopping-campaigns-to-more-markets/feed/ 0 Google confirms Standard Shopping campaigns will remain available http://www.sharegoodthings.net/google-confirms-standard-shopping-campaigns-will-remain-available/ http://www.sharegoodthings.net/google-confirms-standard-shopping-campaigns-will-remain-available/#comments Fri, 18 Feb 2022 05:22:22 +0000 gftshappy http://www.sharegoodthings.net/google-confirms-standard-shopping-campaigns-will-remain-available/ Continue reading →]]> This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

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]]> http://www.sharegoodthings.net/google-confirms-standard-shopping-campaigns-will-remain-available/feed/ 0 Recommendations roll out to Discovery campaigns http://www.sharegoodthings.net/recommendations-roll-out-to-discovery-campaigns/ http://www.sharegoodthings.net/recommendations-roll-out-to-discovery-campaigns/#comments Sun, 06 Feb 2022 06:22:52 +0000 gftshappy http://www.sharegoodthings.net/recommendations-roll-out-to-discovery-campaigns/ Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.

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]]> http://www.sharegoodthings.net/recommendations-roll-out-to-discovery-campaigns/feed/ 0 Performance Max campaigns get support in Data Studio http://www.sharegoodthings.net/performance-max-campaigns-get-support-in-data-studio/ http://www.sharegoodthings.net/performance-max-campaigns-get-support-in-data-studio/#comments Thu, 03 Feb 2022 01:22:43 +0000 gftshappy http://www.sharegoodthings.net/performance-max-campaigns-get-support-in-data-studio/ Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.

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]]> http://www.sharegoodthings.net/performance-max-campaigns-get-support-in-data-studio/feed/ 0 Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic http://www.sharegoodthings.net/twitter-launches-site-visit-optimization-goal-and-aggregated-measurement-for-campaigns-aimed-at-driving-site-traffic/ http://www.sharegoodthings.net/twitter-launches-site-visit-optimization-goal-and-aggregated-measurement-for-campaigns-aimed-at-driving-site-traffic/#comments Sun, 30 Jan 2022 06:23:04 +0000 gftshappy http://www.sharegoodthings.net/twitter-launches-site-visit-optimization-goal-and-aggregated-measurement-for-campaigns-aimed-at-driving-site-traffic/ Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

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]]> http://www.sharegoodthings.net/twitter-launches-site-visit-optimization-goal-and-aggregated-measurement-for-campaigns-aimed-at-driving-site-traffic/feed/ 0