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Semrush buys Kompyte so it can upsell competitive intelligence tools

gftshappy — Wed, 02 Mar 2022 18:22:25 +0000

The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.

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Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

gftshappy — Mon, 07 Dec 2020 17:22:31 +0000

The social media marketing week in review: A round up of news and announcements you may have missed.

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InMarket buys NinthDecimal to compete with Foursquare more effectively

gftshappy — Thu, 10 Sep 2020 08:22:27 +0000

The company is positioning itself as an “omnichannel” rather than “location” marketing platform.

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TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities

gftshappy — Sun, 26 Apr 2020 13:22:25 +0000

The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.

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Facebook buys AR startup building a 1:1 digital map of the physical world

gftshappy — Tue, 11 Feb 2020 00:22:22 +0000

The acquisition appears to be about augmented reality, but Scape Technologies’ capabilities go way beyond AR.

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Google buys Pointy to bring SMB store inventory online

gftshappy — Tue, 14 Jan 2020 21:22:43 +0000

The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads.

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TripAdvisor buys SinglePlatform to enhance services for restaurants

gftshappy — Fri, 06 Dec 2019 19:22:40 +0000

The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google.

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Google buys expert community and ‘answer engine’ Superpod for $60 million

gftshappy — Sat, 05 Jan 2019 02:23:00 +0000

The speculation is that Superpod founders and assets will be used to improve Google Assistant.

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SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions

gftshappy — Tue, 02 May 2017 21:27:53 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions appeared first on Search Engine Land.

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

gftshappy — Sat, 28 Jan 2017 09:24:54 +0000

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.

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