Share Good Things » Branded http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content http://www.sharegoodthings.net/video-part-2-with-kevin-lee-on-nofollows-302-redirects-branded-content/ http://www.sharegoodthings.net/video-part-2-with-kevin-lee-on-nofollows-302-redirects-branded-content/#comments Tue, 08 Sep 2020 14:22:43 +0000 gftshappy http://www.sharegoodthings.net/video-part-2-with-kevin-lee-on-nofollows-302-redirects-branded-content/ He also went on the record on if SEO is harder than PPC.

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]]> http://www.sharegoodthings.net/video-part-2-with-kevin-lee-on-nofollows-302-redirects-branded-content/feed/ 0 Competition forces retailers to rethink the role of branded, non-branded and trademark traffic http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/ http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/#comments Tue, 25 Feb 2020 14:22:29 +0000 gftshappy http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/ Continue reading →]]> The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

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]]> http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/feed/ 0 Video: John Morabito on uncovering opportunities in branded search http://www.sharegoodthings.net/video-john-morabito-on-uncovering-opportunities-in-branded-search/ http://www.sharegoodthings.net/video-john-morabito-on-uncovering-opportunities-in-branded-search/#comments Thu, 16 Jan 2020 01:22:24 +0000 gftshappy http://www.sharegoodthings.net/video-john-morabito-on-uncovering-opportunities-in-branded-search/ Continue reading →]]> You don’t want your resellers or competitors outranking you for your own brand name and product names.

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]]> http://www.sharegoodthings.net/video-john-morabito-on-uncovering-opportunities-in-branded-search/feed/ 0 Google My Business Insights adds branded search reporting http://www.sharegoodthings.net/google-my-business-insights-adds-branded-search-reporting/ http://www.sharegoodthings.net/google-my-business-insights-adds-branded-search-reporting/#comments Sat, 20 Oct 2018 23:22:39 +0000 gftshappy http://www.sharegoodthings.net/google-my-business-insights-adds-branded-search-reporting/ Continue reading →]]> Google added a new metric in the local Insights report to show how many people search for your brand.

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]]> http://www.sharegoodthings.net/google-my-business-insights-adds-branded-search-reporting/feed/ 0 Google Posts added to local packs for some branded queries http://www.sharegoodthings.net/google-posts-added-to-local-packs-for-some-branded-queries/ http://www.sharegoodthings.net/google-posts-added-to-local-packs-for-some-branded-queries/#comments Fri, 17 Aug 2018 05:22:50 +0000 gftshappy http://www.sharegoodthings.net/google-posts-added-to-local-packs-for-some-branded-queries/ Continue reading →]]> Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.

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]]> http://www.sharegoodthings.net/google-posts-added-to-local-packs-for-some-branded-queries/feed/ 0 SearchCap: PPC branded content & bad local reviews http://www.sharegoodthings.net/searchcap-ppc-branded-content-bad-local-reviews/ http://www.sharegoodthings.net/searchcap-ppc-branded-content-bad-local-reviews/#comments Thu, 26 Apr 2018 01:23:16 +0000 gftshappy http://www.sharegoodthings.net/searchcap-ppc-branded-content-bad-local-reviews/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded content & bad local reviews appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/searchcap-ppc-branded-content-bad-local-reviews/feed/ 0 How to use good ol’ PPC to support fun and creative branded content http://www.sharegoodthings.net/how-to-use-good-ol-ppc-to-support-fun-and-creative-branded-content/ http://www.sharegoodthings.net/how-to-use-good-ol-ppc-to-support-fun-and-creative-branded-content/#comments Wed, 25 Apr 2018 18:23:15 +0000 gftshappy http://www.sharegoodthings.net/how-to-use-good-ol-ppc-to-support-fun-and-creative-branded-content/ Continue reading →]]> Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/how-to-use-good-ol-ppc-to-support-fun-and-creative-branded-content/feed/ 0 Search in Pics: Google cigar box guitar, branded airplane head covers & a skateboard http://www.sharegoodthings.net/search-in-pics-google-cigar-box-guitar-branded-airplane-head-covers-a-skateboard/ http://www.sharegoodthings.net/search-in-pics-google-cigar-box-guitar-branded-airplane-head-covers-a-skateboard/#comments Sat, 25 Feb 2017 09:29:06 +0000 gftshappy http://www.sharegoodthings.net/search-in-pics-google-cigar-box-guitar-branded-airplane-head-covers-a-skateboard/ Continue reading →]]> In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cigar box guitar: Source: Instagram Google Cloud umbrella: Source:…

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]]> http://www.sharegoodthings.net/search-in-pics-google-cigar-box-guitar-branded-airplane-head-covers-a-skateboard/feed/ 0 Attention search marketers: ALL keywords are branded keywords! http://www.sharegoodthings.net/attention-search-marketers-all-keywords-are-branded-keywords/ http://www.sharegoodthings.net/attention-search-marketers-all-keywords-are-branded-keywords/#comments Mon, 23 Jan 2017 17:23:46 +0000 gftshappy http://www.sharegoodthings.net/attention-search-marketers-all-keywords-are-branded-keywords/ Continue reading →]]> Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns. The post Attention search marketers: ALL keywords are branded keywords! appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/attention-search-marketers-all-keywords-are-branded-keywords/feed/ 0 Brief change suggests local SEO ranking factors are different for branded queries http://www.sharegoodthings.net/brief-change-suggests-local-seo-ranking-factors-are-different-for-branded-queries/ http://www.sharegoodthings.net/brief-change-suggests-local-seo-ranking-factors-are-different-for-branded-queries/#comments Thu, 16 Jun 2016 15:25:51 +0000 gftshappy http://www.sharegoodthings.net/brief-change-suggests-local-seo-ranking-factors-are-different-for-branded-queries/ Continue reading →]]> What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. The post Brief change suggests local SEO ranking factors are different for branded queries appeared first…

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]]> http://www.sharegoodthings.net/brief-change-suggests-local-seo-ranking-factors-are-different-for-branded-queries/feed/ 0