Share Good Things » Brand http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How paid search marketers can address brand measurement challenges and grow in their careers http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/#comments Thu, 31 Mar 2022 15:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ Continue reading →]]> Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

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]]> http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/feed/ 0 Google brand SERPs: Why you must dominate People Also Ask http://www.sharegoodthings.net/google-brand-serps-why-you-must-dominate-people-also-ask/ http://www.sharegoodthings.net/google-brand-serps-why-you-must-dominate-people-also-ask/#comments Sun, 06 Mar 2022 13:22:35 +0000 gftshappy http://www.sharegoodthings.net/google-brand-serps-why-you-must-dominate-people-also-ask/ Continue reading →]]> It’s time to pay attention to People Also Asked questions asked around and about your brand in Google’s SERPs. Here’s why.

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]]> http://www.sharegoodthings.net/google-brand-serps-why-you-must-dominate-people-also-ask/feed/ 0 TikTok’s brand safety center consolidates transparency updates, announcements and partnerships http://www.sharegoodthings.net/tiktoks-brand-safety-center-consolidates-transparency-updates-announcements-and-partnerships/ http://www.sharegoodthings.net/tiktoks-brand-safety-center-consolidates-transparency-updates-announcements-and-partnerships/#comments Thu, 17 Feb 2022 01:22:55 +0000 gftshappy http://www.sharegoodthings.net/tiktoks-brand-safety-center-consolidates-transparency-updates-announcements-and-partnerships/ Continue reading →]]> As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.

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]]> http://www.sharegoodthings.net/tiktoks-brand-safety-center-consolidates-transparency-updates-announcements-and-partnerships/feed/ 0 Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief http://www.sharegoodthings.net/long-live-small-businesses-and-brand-awareness-with-prince-harry-mondays-daily-brief/ http://www.sharegoodthings.net/long-live-small-businesses-and-brand-awareness-with-prince-harry-mondays-daily-brief/#comments Mon, 29 Mar 2021 17:23:49 +0000 gftshappy http://www.sharegoodthings.net/long-live-small-businesses-and-brand-awareness-with-prince-harry-mondays-daily-brief/ Plus, Microsoft proposes feature to submit URLs directly from WordPress

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]]> http://www.sharegoodthings.net/long-live-small-businesses-and-brand-awareness-with-prince-harry-mondays-daily-brief/feed/ 0 Facebook testing brand safety topic exclusions for advertisers http://www.sharegoodthings.net/facebook-testing-brand-safety-topic-exclusions-for-advertisers/ http://www.sharegoodthings.net/facebook-testing-brand-safety-topic-exclusions-for-advertisers/#comments Fri, 29 Jan 2021 19:23:07 +0000 gftshappy http://www.sharegoodthings.net/facebook-testing-brand-safety-topic-exclusions-for-advertisers/ “This is the first time the Feed environment would be managed though controls,” says Facebook spokesperson.

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]]> http://www.sharegoodthings.net/facebook-testing-brand-safety-topic-exclusions-for-advertisers/feed/ 0 Halting campaigns shouldn’t be your only brand safety precaution http://www.sharegoodthings.net/halting-campaigns-shouldnt-be-your-only-brand-safety-precaution/ http://www.sharegoodthings.net/halting-campaigns-shouldnt-be-your-only-brand-safety-precaution/#comments Sat, 09 Jan 2021 02:22:25 +0000 gftshappy http://www.sharegoodthings.net/halting-campaigns-shouldnt-be-your-only-brand-safety-precaution/ Continue reading →]]> After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.

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]]> http://www.sharegoodthings.net/halting-campaigns-shouldnt-be-your-only-brand-safety-precaution/feed/ 0 Brand reputation and the impact of Google SERP selections http://www.sharegoodthings.net/brand-reputation-and-the-impact-of-google-serp-selections/ http://www.sharegoodthings.net/brand-reputation-and-the-impact-of-google-serp-selections/#comments Wed, 23 Dec 2020 18:23:15 +0000 gftshappy http://www.sharegoodthings.net/brand-reputation-and-the-impact-of-google-serp-selections/ How Google treats company navigational brand searches and the impact they can have on consumer perceptions.

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]]> http://www.sharegoodthings.net/brand-reputation-and-the-impact-of-google-serp-selections/feed/ 0 Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/ http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/#comments Fri, 02 Oct 2020 12:22:49 +0000 gftshappy http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/ Continue reading →]]> There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

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]]> http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/feed/ 0 Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options http://www.sharegoodthings.net/social-shorts-facebooks-20-rule-pinterest-story-pins-reddit-brand-safety-options/ http://www.sharegoodthings.net/social-shorts-facebooks-20-rule-pinterest-story-pins-reddit-brand-safety-options/#comments Tue, 29 Sep 2020 07:22:21 +0000 gftshappy http://www.sharegoodthings.net/social-shorts-facebooks-20-rule-pinterest-story-pins-reddit-brand-safety-options/ Continue reading →]]> The social media marketing week in review: A round up of news and announcements you may have missed.

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]]> http://www.sharegoodthings.net/social-shorts-facebooks-20-rule-pinterest-story-pins-reddit-brand-safety-options/feed/ 0 Microsoft Advertising adds brand safety with IAS partnership http://www.sharegoodthings.net/microsoft-advertising-adds-brand-safety-with-ias-partnership/ http://www.sharegoodthings.net/microsoft-advertising-adds-brand-safety-with-ias-partnership/#comments Tue, 29 Sep 2020 00:22:20 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-adds-brand-safety-with-ias-partnership/ Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.

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