Share Good Things » Bidding http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 YouTube to drop Maximize Lift bidding http://www.sharegoodthings.net/youtube-to-drop-maximize-lift-bidding/ http://www.sharegoodthings.net/youtube-to-drop-maximize-lift-bidding/#comments Wed, 30 Mar 2022 18:22:21 +0000 gftshappy http://www.sharegoodthings.net/youtube-to-drop-maximize-lift-bidding/ Continue reading →]]> Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.

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]]> http://www.sharegoodthings.net/youtube-to-drop-maximize-lift-bidding/feed/ 0 How to write compelling ad copy in a Smart Bidding landscape http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/#comments Tue, 29 Mar 2022 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ Continue reading →]]> Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

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]]> http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/feed/ 0 tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding http://www.sharegoodthings.net/tcpa-may-not-be-going-away-yet-but-it-should-why-its-time-to-embrace-value-based-bidding/ http://www.sharegoodthings.net/tcpa-may-not-be-going-away-yet-but-it-should-why-its-time-to-embrace-value-based-bidding/#comments Wed, 26 Jan 2022 04:22:23 +0000 gftshappy http://www.sharegoodthings.net/tcpa-may-not-be-going-away-yet-but-it-should-why-its-time-to-embrace-value-based-bidding/ Continue reading →]]> Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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]]> http://www.sharegoodthings.net/tcpa-may-not-be-going-away-yet-but-it-should-why-its-time-to-embrace-value-based-bidding/feed/ 0 Google adds Smart Bidding for store sales to optimize bids for offline transactions http://www.sharegoodthings.net/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions/ http://www.sharegoodthings.net/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions/#comments Thu, 04 Nov 2021 22:22:39 +0000 gftshappy http://www.sharegoodthings.net/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions/ Continue reading →]]> With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

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]]> http://www.sharegoodthings.net/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions/feed/ 0 Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/ http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/#comments Tue, 02 Nov 2021 07:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/ Continue reading →]]> The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns.

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]]> http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/feed/ 0 Google throttled AMP page speeds, created format to hamper header bidding, antitrust complaint claims http://www.sharegoodthings.net/google-throttled-amp-page-speeds-created-format-to-hamper-header-bidding-antitrust-complaint-claims/ http://www.sharegoodthings.net/google-throttled-amp-page-speeds-created-format-to-hamper-header-bidding-antitrust-complaint-claims/#comments Mon, 25 Oct 2021 03:22:57 +0000 gftshappy http://www.sharegoodthings.net/google-throttled-amp-page-speeds-created-format-to-hamper-header-bidding-antitrust-complaint-claims/ Continue reading →]]> Recently unredacted sections of the complaint paint a damning picture of Google’s motivations that, if true, could erode any trust it has left with publishers.

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]]> http://www.sharegoodthings.net/google-throttled-amp-page-speeds-created-format-to-hamper-header-bidding-antitrust-complaint-claims/feed/ 0 Advertisers can adjust conversion values in Smart Bidding in the coming weeks http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/ http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/#comments Thu, 19 Aug 2021 22:22:37 +0000 gftshappy http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/ “This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately.”

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]]> http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/feed/ 0 Target impression share bidding, other August changes now available in Microsoft Ads http://www.sharegoodthings.net/target-impression-share-bidding-other-august-changes-now-available-in-microsoft-ads/ http://www.sharegoodthings.net/target-impression-share-bidding-other-august-changes-now-available-in-microsoft-ads/#comments Tue, 03 Aug 2021 21:22:25 +0000 gftshappy http://www.sharegoodthings.net/target-impression-share-bidding-other-august-changes-now-available-in-microsoft-ads/ Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.

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]]> http://www.sharegoodthings.net/target-impression-share-bidding-other-august-changes-now-available-in-microsoft-ads/feed/ 0 New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/ http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/#comments Thu, 20 May 2021 01:22:25 +0000 gftshappy http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/ Google hopes to help advertisers manage bid strategies and drive performance

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]]> http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/feed/ 0 Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies http://www.sharegoodthings.net/target-cpa-and-target-roas-will-be-bundled-with-other-google-smart-bidding-strategies/ http://www.sharegoodthings.net/target-cpa-and-target-roas-will-be-bundled-with-other-google-smart-bidding-strategies/#comments Wed, 21 Apr 2021 04:22:28 +0000 gftshappy http://www.sharegoodthings.net/target-cpa-and-target-roas-will-be-bundled-with-other-google-smart-bidding-strategies/ Continue reading →]]> Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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]]> http://www.sharegoodthings.net/target-cpa-and-target-roas-will-be-bundled-with-other-google-smart-bidding-strategies/feed/ 0