Share Good Things » Bias http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 SEOs say bias, discrimination are bigger problem within the industry than their companies [Report] http://www.sharegoodthings.net/seos-say-bias-discrimination-are-bigger-problem-within-the-industry-than-their-companies-report/ http://www.sharegoodthings.net/seos-say-bias-discrimination-are-bigger-problem-within-the-industry-than-their-companies-report/#comments Thu, 08 Oct 2020 22:22:20 +0000 gftshappy http://www.sharegoodthings.net/seos-say-bias-discrimination-are-bigger-problem-within-the-industry-than-their-companies-report/ Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.

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]]> http://www.sharegoodthings.net/seos-say-bias-discrimination-are-bigger-problem-within-the-industry-than-their-companies-report/feed/ 0 Data suggests there’s still no corporate or brand bias in Google results http://www.sharegoodthings.net/data-suggests-theres-still-no-corporate-or-brand-bias-in-google-results/ http://www.sharegoodthings.net/data-suggests-theres-still-no-corporate-or-brand-bias-in-google-results/#comments Fri, 13 Mar 2020 12:22:25 +0000 gftshappy http://www.sharegoodthings.net/data-suggests-theres-still-no-corporate-or-brand-bias-in-google-results/ Continue reading →]]> Google results may be occasionally terrible but data is not indicating results are biased or being unfairly manipulated.

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]]> http://www.sharegoodthings.net/data-suggests-theres-still-no-corporate-or-brand-bias-in-google-results/feed/ 0 Study: Gender Bias In Digital Marketing Is Real http://www.sharegoodthings.net/study-gender-bias-in-digital-marketing-is-real/ http://www.sharegoodthings.net/study-gender-bias-in-digital-marketing-is-real/#comments Thu, 15 May 2014 08:27:46 +0000 gftshappy http://www.sharegoodthings.net/study-gender-bias-in-digital-marketing-is-real/ Continue reading →]]> WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male…

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]]> http://www.sharegoodthings.net/study-gender-bias-in-digital-marketing-is-real/feed/ 0 Quantifying Brand Bias In Search Results With Rand Fishkin Of Moz http://www.sharegoodthings.net/quantifying-brand-bias-in-search-results-with-rand-fishkin-of-moz/ http://www.sharegoodthings.net/quantifying-brand-bias-in-search-results-with-rand-fishkin-of-moz/#comments Sat, 10 May 2014 16:23:07 +0000 gftshappy http://www.sharegoodthings.net/quantifying-brand-bias-in-search-results-with-rand-fishkin-of-moz/ Continue reading →]]> Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the…

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]]> http://www.sharegoodthings.net/quantifying-brand-bias-in-search-results-with-rand-fishkin-of-moz/feed/ 0 SearchCap: Bing On Links, Google PLA Tests & Brand Bias http://www.sharegoodthings.net/searchcap-bing-on-links-google-pla-tests-brand-bias/ http://www.sharegoodthings.net/searchcap-bing-on-links-google-pla-tests-brand-bias/#comments Sat, 10 May 2014 02:24:02 +0000 gftshappy http://www.sharegoodthings.net/searchcap-bing-on-links-google-pla-tests-brand-bias/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing On Links: You Should Never Know In Advance Where A Link Is Coming From Duane Forrester from Microsoft’s Bing team wrote a blog post today on the…

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]]> http://www.sharegoodthings.net/searchcap-bing-on-links-google-pla-tests-brand-bias/feed/ 0 Turn Domain Bias In Search Results To Your Advantage http://www.sharegoodthings.net/turn-domain-bias-in-search-results-to-your-advantage/ http://www.sharegoodthings.net/turn-domain-bias-in-search-results-to-your-advantage/#comments Mon, 21 Oct 2013 03:27:02 +0000 gftshappy http://www.sharegoodthings.net/turn-domain-bias-in-search-results-to-your-advantage/ Continue reading →]]> There’s been valid debate over how influential keyword and exact match domains are in search engine optimization. Whether or not the latest Google or Bing algorithm takes the words in your domain name into consideration, the reality is that searchers — those consumers actually choosing…

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