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Search incrementality: How paid and organic work together for better performance

gftshappy — Fri, 07 Jan 2022 12:22:53 +0000

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to optimize your site for better findability

gftshappy — Fri, 17 Dec 2021 19:22:25 +0000

An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

6 tactics to rank better in Google Discover

gftshappy — Tue, 23 Nov 2021 21:22:19 +0000

While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What could possibly be better than one Google core update?; Thursday’s daily brief

gftshappy — Fri, 04 Jun 2021 12:22:35 +0000

Plus, how speakers can keep their audience awake during presentations.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Case study: More content is not always better for ranking in Google

gftshappy — Fri, 30 Apr 2021 19:22:19 +0000

Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Selecting better KPIs for your business: What to consider and how to bolster your most important metric

gftshappy — Thu, 07 Jan 2021 22:24:30 +0000

It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using auction insights for better PPC competitor analysis

gftshappy — Sat, 07 Nov 2020 02:22:18 +0000

Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Keywords in generic top-level domains won’t help you rank better

gftshappy — Tue, 15 Sep 2020 21:22:28 +0000

Here’s how Google treats every type of TLD.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

gftshappy — Tue, 04 Aug 2020 07:22:30 +0000

This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEOs and developers: Why they’re better together [Video]

gftshappy — Sat, 30 May 2020 09:22:22 +0000

Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing