Share Good Things » Automation

How to optimize account structure in an era of automation

gftshappy — Fri, 29 Apr 2022 12:23:12 +0000

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.

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PPC 2021 in review: Privacy and automation force advertisers to adapt

gftshappy — Thu, 23 Dec 2021 22:22:22 +0000

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

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New automation in Facebook Ads?; Monday’s daily brief

gftshappy — Mon, 13 Sep 2021 17:22:24 +0000

Plus, how to drive the funnel through content marketing and link building

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Yet another automation feature rolling out in Google Ads; Friday’s daily brief

gftshappy — Sat, 17 Jul 2021 02:22:32 +0000

Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.

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We’re all in this together: The partnership between marketing and automation; Monday’s daily brief

gftshappy — Thu, 22 Apr 2021 08:22:25 +0000

Plus, the local SEO problem of 1-star, no-comment reviews

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Automation isn’t about what machines can do for you, it’s about what you can do together

gftshappy — Fri, 16 Apr 2021 05:22:37 +0000

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.

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Microsoft Advertising introduces more automation via ad suggestions with auto-apply

gftshappy — Fri, 26 Mar 2021 12:23:15 +0000

Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken.

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Has automation actually changed the way you do your job?; Wednesday’s daily brief

gftshappy — Thu, 11 Mar 2021 01:22:30 +0000

Plus, Google goes organic with its hotel search listings

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SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend

gftshappy — Thu, 28 Jan 2021 22:22:26 +0000

RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community.

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Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

gftshappy — Fri, 18 Sep 2020 19:22:28 +0000

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.

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