Share Good Things » Automated http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Meta rebrands automated ad products, shopping campaigns coming soon http://www.sharegoodthings.net/meta-rebrands-automated-ad-products-shopping-campaigns-coming-soon/ http://www.sharegoodthings.net/meta-rebrands-automated-ad-products-shopping-campaigns-coming-soon/#comments Sat, 26 Mar 2022 23:23:06 +0000 gftshappy http://www.sharegoodthings.net/meta-rebrands-automated-ad-products-shopping-campaigns-coming-soon/ Continue reading →]]> Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.

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]]> http://www.sharegoodthings.net/meta-rebrands-automated-ad-products-shopping-campaigns-coming-soon/feed/ 0 Google launches automated vehicle ads http://www.sharegoodthings.net/google-launches-automated-vehicle-ads/ http://www.sharegoodthings.net/google-launches-automated-vehicle-ads/#comments Fri, 11 Mar 2022 19:22:23 +0000 gftshappy http://www.sharegoodthings.net/google-launches-automated-vehicle-ads/ Continue reading →]]> This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.

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]]> http://www.sharegoodthings.net/google-launches-automated-vehicle-ads/feed/ 0 3 changes coming to Google Ads automated extensions http://www.sharegoodthings.net/3-changes-coming-to-google-ads-automated-extensions/ http://www.sharegoodthings.net/3-changes-coming-to-google-ads-automated-extensions/#comments Sat, 12 Feb 2022 09:22:23 +0000 gftshappy http://www.sharegoodthings.net/3-changes-coming-to-google-ads-automated-extensions/ The way Google Ads automated extensions work is changing. Here’s what you need to know.

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]]> http://www.sharegoodthings.net/3-changes-coming-to-google-ads-automated-extensions/feed/ 0 Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager http://www.sharegoodthings.net/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager/ http://www.sharegoodthings.net/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager/#comments Tue, 01 Feb 2022 21:22:32 +0000 gftshappy http://www.sharegoodthings.net/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager/ Continue reading →]]> Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

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]]> http://www.sharegoodthings.net/microsoft-rolls-out-portfolio-bid-strategies-and-automated-integration-with-google-tag-manager/feed/ 0 4 automated campaign types and how to control them http://www.sharegoodthings.net/4-automated-campaign-types-and-how-to-control-them/ http://www.sharegoodthings.net/4-automated-campaign-types-and-how-to-control-them/#comments Tue, 25 Jan 2022 21:22:26 +0000 gftshappy http://www.sharegoodthings.net/4-automated-campaign-types-and-how-to-control-them/ Continue reading →]]> Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.

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]]> http://www.sharegoodthings.net/4-automated-campaign-types-and-how-to-control-them/feed/ 0 Google News inclusion is automated, sorry publishers; Monday’s daily brief http://www.sharegoodthings.net/google-news-inclusion-is-automated-sorry-publishers-mondays-daily-brief/ http://www.sharegoodthings.net/google-news-inclusion-is-automated-sorry-publishers-mondays-daily-brief/#comments Sun, 25 Jul 2021 06:23:38 +0000 gftshappy http://www.sharegoodthings.net/google-news-inclusion-is-automated-sorry-publishers-mondays-daily-brief/ Plus, Google introduces Mobile Web Certification for partners

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]]> http://www.sharegoodthings.net/google-news-inclusion-is-automated-sorry-publishers-mondays-daily-brief/feed/ 0 YouTube experiments with automated lists of products detected in videos http://www.sharegoodthings.net/youtube-experiments-with-automated-lists-of-products-detected-in-videos/ http://www.sharegoodthings.net/youtube-experiments-with-automated-lists-of-products-detected-in-videos/#comments Wed, 24 Mar 2021 11:22:36 +0000 gftshappy http://www.sharegoodthings.net/youtube-experiments-with-automated-lists-of-products-detected-in-videos/ Plus, enabling YouTube video playback directly within Twitter may help content creators get more views.

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]]> http://www.sharegoodthings.net/youtube-experiments-with-automated-lists-of-products-detected-in-videos/feed/ 0 Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta http://www.sharegoodthings.net/google-ads-intros-automated-insights-performance-max-campaigns-to-release-video-action-out-of-beta/ http://www.sharegoodthings.net/google-ads-intros-automated-insights-performance-max-campaigns-to-release-video-action-out-of-beta/#comments Tue, 06 Oct 2020 14:24:38 +0000 gftshappy http://www.sharegoodthings.net/google-ads-intros-automated-insights-performance-max-campaigns-to-release-video-action-out-of-beta/ The new products and features are further indication of Google’s machine learning goals.

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]]> http://www.sharegoodthings.net/google-ads-intros-automated-insights-performance-max-campaigns-to-release-video-action-out-of-beta/feed/ 0 4 things we learned about automated bidding during the pandemic http://www.sharegoodthings.net/4-things-we-learned-about-automated-bidding-during-the-pandemic/ http://www.sharegoodthings.net/4-things-we-learned-about-automated-bidding-during-the-pandemic/#comments Wed, 10 Jun 2020 18:22:23 +0000 gftshappy http://www.sharegoodthings.net/4-things-we-learned-about-automated-bidding-during-the-pandemic/ Continue reading →]]> Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated bids.

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]]> http://www.sharegoodthings.net/4-things-we-learned-about-automated-bidding-during-the-pandemic/feed/ 0 Smart Shopping campaigns: How to test and extract more value from automated campaigns http://www.sharegoodthings.net/smart-shopping-campaigns-how-to-test-and-extract-more-value-from-automated-campaigns/ http://www.sharegoodthings.net/smart-shopping-campaigns-how-to-test-and-extract-more-value-from-automated-campaigns/#comments Tue, 25 Feb 2020 21:22:29 +0000 gftshappy http://www.sharegoodthings.net/smart-shopping-campaigns-how-to-test-and-extract-more-value-from-automated-campaigns/ Continue reading →]]> Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.

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