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How AI can automate SEO tasks at scale

gftshappy — Fri, 21 Jan 2022 19:22:18 +0000

AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.

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How to automate your ad copy without sacrificing control

gftshappy — Wed, 05 Jan 2022 18:22:51 +0000

Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

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5 steps to automate your SEO processes using simple programming tactics

gftshappy — Sun, 05 Dec 2021 06:22:20 +0000

“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.

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Automate your in-market audience bidding with this Google Ads script

gftshappy — Tue, 18 Dec 2018 14:22:22 +0000

Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their performance.

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This script creates Google Slides with AdWords data to automate your presentation-making

gftshappy — Wed, 02 Aug 2017 18:23:44 +0000

Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation. The post This script creates Google Slides with AdWords data to…

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Automate Your Way To SEM Success

gftshappy — Sat, 16 Jan 2016 09:22:26 +0000

Columnist David Fothergill makes the case that automation can free up valuable time to let search marketers do what they do best: strategize. The post Automate Your Way To SEM Success appeared first on Search Engine Land.

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Automate Alpha Beta Campaign Structure Using AdWords Scripts

gftshappy — Thu, 30 Jul 2015 15:22:23 +0000

While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared…

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Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization

gftshappy — Fri, 11 Apr 2014 19:23:07 +0000

Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google…

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