Share Good Things » Authority http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google vows to adjust global ad technology after settlement with French Competition Authority http://www.sharegoodthings.net/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority/ http://www.sharegoodthings.net/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority/#comments Tue, 08 Jun 2021 00:22:35 +0000 gftshappy http://www.sharegoodthings.net/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority/ Continue reading →]]> The decision and Google’s response means it will be easier for publishers to use Google’s ad tech tools and learn from the data.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority/feed/ 0 Did Google just hint at an authority profile? http://www.sharegoodthings.net/did-google-just-hint-at-an-authority-profile/ http://www.sharegoodthings.net/did-google-just-hint-at-an-authority-profile/#comments Mon, 21 Sep 2020 17:23:59 +0000 gftshappy http://www.sharegoodthings.net/did-google-just-hint-at-an-authority-profile/ Continue reading →]]> A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/did-google-just-hint-at-an-authority-profile/feed/ 0 Soapbox: Brand authority is the most underrated marketing goal http://www.sharegoodthings.net/soapbox-brand-authority-is-the-most-underrated-marketing-goal/ http://www.sharegoodthings.net/soapbox-brand-authority-is-the-most-underrated-marketing-goal/#comments Tue, 03 Mar 2020 00:22:26 +0000 gftshappy http://www.sharegoodthings.net/soapbox-brand-authority-is-the-most-underrated-marketing-goal/ Continue reading →]]> A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/soapbox-brand-authority-is-the-most-underrated-marketing-goal/feed/ 0 Video: Russ Jones from Moz on Domain Authority & the community reaction http://www.sharegoodthings.net/video-russ-jones-from-moz-on-domain-authority-the-community-reaction/ http://www.sharegoodthings.net/video-russ-jones-from-moz-on-domain-authority-the-community-reaction/#comments Sat, 05 Oct 2019 23:22:44 +0000 gftshappy http://www.sharegoodthings.net/video-russ-jones-from-moz-on-domain-authority-the-community-reaction/ Continue reading →]]> We had fun chatting about what is going on at Moz with Russ Jones, the principal search scientist at Moz.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/video-russ-jones-from-moz-on-domain-authority-the-community-reaction/feed/ 0 There’s no shortcut to authority: Why you need to take E-A-T seriously http://www.sharegoodthings.net/theres-no-shortcut-to-authority-why-you-need-to-take-e-a-t-seriously/ http://www.sharegoodthings.net/theres-no-shortcut-to-authority-why-you-need-to-take-e-a-t-seriously/#comments Tue, 09 Apr 2019 00:22:37 +0000 gftshappy http://www.sharegoodthings.net/theres-no-shortcut-to-authority-why-you-need-to-take-e-a-t-seriously/ Continue reading →]]> Following expertise, authoritativeness and trustworthiness guidelines should be a part of every SEO strategy no matter your niche.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/theres-no-shortcut-to-authority-why-you-need-to-take-e-a-t-seriously/feed/ 0 Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it http://www.sharegoodthings.net/moz-on-domain-authority-2-0-how-seos-should-and-shouldnt-use-it/ http://www.sharegoodthings.net/moz-on-domain-authority-2-0-how-seos-should-and-shouldnt-use-it/#comments Fri, 08 Mar 2019 12:22:24 +0000 gftshappy http://www.sharegoodthings.net/moz-on-domain-authority-2-0-how-seos-should-and-shouldnt-use-it/ A conversation with Moz’s Russ Jones about what’s changed.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/moz-on-domain-authority-2-0-how-seos-should-and-shouldnt-use-it/feed/ 0 SEOs beware: Link builders are back with bogus Domain Authority pitches http://www.sharegoodthings.net/seos-beware-link-builders-are-back-with-bogus-domain-authority-pitches/ http://www.sharegoodthings.net/seos-beware-link-builders-are-back-with-bogus-domain-authority-pitches/#comments Fri, 08 Mar 2019 05:22:28 +0000 gftshappy http://www.sharegoodthings.net/seos-beware-link-builders-are-back-with-bogus-domain-authority-pitches/ Stop optimizing for Domain Authority; it has no impact on Google rankings.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/seos-beware-link-builders-are-back-with-bogus-domain-authority-pitches/feed/ 0 There are fundamental problems with relying only on Domain Authority metrics http://www.sharegoodthings.net/there-are-fundamental-problems-with-relying-only-on-domain-authority-metrics/ http://www.sharegoodthings.net/there-are-fundamental-problems-with-relying-only-on-domain-authority-metrics/#comments Thu, 28 Feb 2019 22:22:35 +0000 gftshappy http://www.sharegoodthings.net/there-are-fundamental-problems-with-relying-only-on-domain-authority-metrics/ Continue reading →]]> Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/there-are-fundamental-problems-with-relying-only-on-domain-authority-metrics/feed/ 0 Moz upgrades controversial ‘domain authority’ metric http://www.sharegoodthings.net/moz-upgrades-controversial-domain-authority-metric/ http://www.sharegoodthings.net/moz-upgrades-controversial-domain-authority-metric/#comments Wed, 06 Feb 2019 11:22:23 +0000 gftshappy http://www.sharegoodthings.net/moz-upgrades-controversial-domain-authority-metric/ Continue reading →]]> The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/moz-upgrades-controversial-domain-authority-metric/feed/ 0 SearchCap: Local SEO survey, Moz domain authority and GOOG earnings http://www.sharegoodthings.net/searchcap-local-seo-survey-moz-domain-authority-and-goog-earnings/ http://www.sharegoodthings.net/searchcap-local-seo-survey-moz-domain-authority-and-goog-earnings/#comments Tue, 05 Feb 2019 21:22:25 +0000 gftshappy http://www.sharegoodthings.net/searchcap-local-seo-survey-moz-domain-authority-and-goog-earnings/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/searchcap-local-seo-survey-moz-domain-authority-and-goog-earnings/feed/ 0