Share Good Things » authenticity http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Empathetic content marketing falls flat without authenticity [Video] http://www.sharegoodthings.net/empathetic-content-marketing-falls-flat-without-authenticity-video/ http://www.sharegoodthings.net/empathetic-content-marketing-falls-flat-without-authenticity-video/#comments Wed, 20 May 2020 18:22:18 +0000 gftshappy http://www.sharegoodthings.net/empathetic-content-marketing-falls-flat-without-authenticity-video/ Continue reading →]]> During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic.

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]]> http://www.sharegoodthings.net/empathetic-content-marketing-falls-flat-without-authenticity-video/feed/ 0 Consumers more invested in reviews, but also more skeptical of authenticity — survey http://www.sharegoodthings.net/consumers-more-invested-in-reviews-but-also-more-skeptical-of-authenticity-survey/ http://www.sharegoodthings.net/consumers-more-invested-in-reviews-but-also-more-skeptical-of-authenticity-survey/#comments Thu, 12 Dec 2019 08:24:07 +0000 gftshappy http://www.sharegoodthings.net/consumers-more-invested-in-reviews-but-also-more-skeptical-of-authenticity-survey/ Users now consult multiple sites and expect reviews to be relatively fresh.

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]]> http://www.sharegoodthings.net/consumers-more-invested-in-reviews-but-also-more-skeptical-of-authenticity-survey/feed/ 0 Build Brand Authenticity Using Customer Generated Content http://www.sharegoodthings.net/build-brand-authenticity-using-customer-generated-content/ http://www.sharegoodthings.net/build-brand-authenticity-using-customer-generated-content/#comments Mon, 01 Apr 2019 17:23:19 +0000 gftshappy http://www.sharegoodthings.net/build-brand-authenticity-using-customer-generated-content/ Live Webinar: Tuesday, April 9, at 1:00 PM ET (10:00 AM PT)

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]]> http://www.sharegoodthings.net/build-brand-authenticity-using-customer-generated-content/feed/ 0 The importance of local authenticity http://www.sharegoodthings.net/the-importance-of-local-authenticity/ http://www.sharegoodthings.net/the-importance-of-local-authenticity/#comments Sat, 07 Jan 2017 16:22:30 +0000 gftshappy http://www.sharegoodthings.net/the-importance-of-local-authenticity/ Continue reading →]]> When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. The post The importance of local authenticity appeared first on…

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]]> http://www.sharegoodthings.net/the-importance-of-local-authenticity/feed/ 0 SearchCap: Attribution models, local authenticity & more http://www.sharegoodthings.net/searchcap-attribution-models-local-authenticity-more/ http://www.sharegoodthings.net/searchcap-attribution-models-local-authenticity-more/#comments Sat, 07 Jan 2017 02:22:24 +0000 gftshappy http://www.sharegoodthings.net/searchcap-attribution-models-local-authenticity-more/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate…

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