Share Good Things » Audiences http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Russia-based advertisers can no longer reach global audiences on Google properties and networks http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/ http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/#comments Thu, 10 Mar 2022 22:22:26 +0000 gftshappy http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/ Continue reading →]]> This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

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]]> http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/feed/ 0 LinkedIn launches podcast network aimed at professional audiences http://www.sharegoodthings.net/linkedin-launches-podcast-network-aimed-at-professional-audiences/ http://www.sharegoodthings.net/linkedin-launches-podcast-network-aimed-at-professional-audiences/#comments Sat, 26 Feb 2022 02:23:05 +0000 gftshappy http://www.sharegoodthings.net/linkedin-launches-podcast-network-aimed-at-professional-audiences/ Continue reading →]]> If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.

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]]> http://www.sharegoodthings.net/linkedin-launches-podcast-network-aimed-at-professional-audiences/feed/ 0 Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/ http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/#comments Thu, 02 Dec 2021 08:22:20 +0000 gftshappy http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/ However, both strategies perform similarly when reach is comparable.

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]]> http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/feed/ 0 Yelp Audiences allows advertisers to reach Yelp users off the platform http://www.sharegoodthings.net/yelp-audiences-allows-advertisers-to-reach-yelp-users-off-the-platform/ http://www.sharegoodthings.net/yelp-audiences-allows-advertisers-to-reach-yelp-users-off-the-platform/#comments Wed, 14 Jul 2021 11:22:30 +0000 gftshappy http://www.sharegoodthings.net/yelp-audiences-allows-advertisers-to-reach-yelp-users-off-the-platform/ Continue reading →]]> Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.

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]]> http://www.sharegoodthings.net/yelp-audiences-allows-advertisers-to-reach-yelp-users-off-the-platform/feed/ 0 FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/ http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/#comments Wed, 14 Jul 2021 04:22:44 +0000 gftshappy http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/ Continue reading →]]> Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working.

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]]> http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/feed/ 0 Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising http://www.sharegoodthings.net/similar-audiences-and-google-merchant-center-store-importing-are-coming-to-microsoft-advertising/ http://www.sharegoodthings.net/similar-audiences-and-google-merchant-center-store-importing-are-coming-to-microsoft-advertising/#comments Tue, 01 Jun 2021 21:23:21 +0000 gftshappy http://www.sharegoodthings.net/similar-audiences-and-google-merchant-center-store-importing-are-coming-to-microsoft-advertising/ Microsoft Audience Network is also expanding to two new markets: France and Germany.

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]]> http://www.sharegoodthings.net/similar-audiences-and-google-merchant-center-store-importing-are-coming-to-microsoft-advertising/feed/ 0 Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts http://www.sharegoodthings.net/facebook-launches-new-shopping-audiences-instagram-product-tag-ads-tests-shops-discounts/ http://www.sharegoodthings.net/facebook-launches-new-shopping-audiences-instagram-product-tag-ads-tests-shops-discounts/#comments Thu, 22 Oct 2020 08:22:19 +0000 gftshappy http://www.sharegoodthings.net/facebook-launches-new-shopping-audiences-instagram-product-tag-ads-tests-shops-discounts/ Facebook continues to expand Shopping capabilities and features across its platforms.

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]]> http://www.sharegoodthings.net/facebook-launches-new-shopping-audiences-instagram-product-tag-ads-tests-shops-discounts/feed/ 0 Google custom audiences, the combo of custom affinity and custom intent audiences, now live http://www.sharegoodthings.net/google-custom-audiences-the-combo-of-custom-affinity-and-custom-intent-audiences-now-live/ http://www.sharegoodthings.net/google-custom-audiences-the-combo-of-custom-affinity-and-custom-intent-audiences-now-live/#comments Tue, 15 Sep 2020 14:24:02 +0000 gftshappy http://www.sharegoodthings.net/google-custom-audiences-the-combo-of-custom-affinity-and-custom-intent-audiences-now-live/ How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.

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]]> http://www.sharegoodthings.net/google-custom-audiences-the-combo-of-custom-affinity-and-custom-intent-audiences-now-live/feed/ 0 Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics http://www.sharegoodthings.net/target-google-ads-audiences-based-on-new-predicted-purchase-and-churn-metrics-in-google-analytics/ http://www.sharegoodthings.net/target-google-ads-audiences-based-on-new-predicted-purchase-and-churn-metrics-in-google-analytics/#comments Tue, 14 Jul 2020 14:23:34 +0000 gftshappy http://www.sharegoodthings.net/target-google-ads-audiences-based-on-new-predicted-purchase-and-churn-metrics-in-google-analytics/ Available in App + Web properties, automate audience creation based on predicted behavior.

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]]> http://www.sharegoodthings.net/target-google-ads-audiences-based-on-new-predicted-purchase-and-churn-metrics-in-google-analytics/feed/ 0 5 audiences you should exclude from your PPC campaigns http://www.sharegoodthings.net/5-audiences-you-should-exclude-from-your-ppc-campaigns/ http://www.sharegoodthings.net/5-audiences-you-should-exclude-from-your-ppc-campaigns/#comments Tue, 03 Dec 2019 00:22:51 +0000 gftshappy http://www.sharegoodthings.net/5-audiences-you-should-exclude-from-your-ppc-campaigns/ Continue reading →]]> Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.

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