Share Good Things » Auction http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google AdSense moves to a first-price auction model http://www.sharegoodthings.net/google-adsense-moves-to-a-first-price-auction-model/ http://www.sharegoodthings.net/google-adsense-moves-to-a-first-price-auction-model/#comments Fri, 08 Oct 2021 12:22:31 +0000 gftshappy http://www.sharegoodthings.net/google-adsense-moves-to-a-first-price-auction-model/ Continue reading →]]> By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid.

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]]> http://www.sharegoodthings.net/google-adsense-moves-to-a-first-price-auction-model/feed/ 0 Google drops the auction from its search choice screen http://www.sharegoodthings.net/google-drops-the-auction-from-its-search-choice-screen/ http://www.sharegoodthings.net/google-drops-the-auction-from-its-search-choice-screen/#comments Tue, 08 Jun 2021 21:22:42 +0000 gftshappy http://www.sharegoodthings.net/google-drops-the-auction-from-its-search-choice-screen/ Continue reading →]]> Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.

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]]> http://www.sharegoodthings.net/google-drops-the-auction-from-its-search-choice-screen/feed/ 0 The Auction Insights Visualizer can turn your data tables into useful charts http://www.sharegoodthings.net/the-auction-insights-visualizer-can-turn-your-data-tables-into-useful-charts/ http://www.sharegoodthings.net/the-auction-insights-visualizer-can-turn-your-data-tables-into-useful-charts/#comments Wed, 06 Jan 2021 11:23:07 +0000 gftshappy http://www.sharegoodthings.net/the-auction-insights-visualizer-can-turn-your-data-tables-into-useful-charts/ The free, third-party tool can help you better understand how competitor behavior has changed over time.

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]]> http://www.sharegoodthings.net/the-auction-insights-visualizer-can-turn-your-data-tables-into-useful-charts/feed/ 0 Using auction insights for better PPC competitor analysis http://www.sharegoodthings.net/using-auction-insights-for-better-ppc-competitor-analysis/ http://www.sharegoodthings.net/using-auction-insights-for-better-ppc-competitor-analysis/#comments Sat, 07 Nov 2020 02:22:18 +0000 gftshappy http://www.sharegoodthings.net/using-auction-insights-for-better-ppc-competitor-analysis/ Continue reading →]]> Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.

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]]> http://www.sharegoodthings.net/using-auction-insights-for-better-ppc-competitor-analysis/feed/ 0 Ecosia says it will boycott ‘search choice’ auction on Android in Europe http://www.sharegoodthings.net/ecosia-says-it-will-boycott-search-choice-auction-on-android-in-europe/ http://www.sharegoodthings.net/ecosia-says-it-will-boycott-search-choice-auction-on-android-in-europe/#comments Mon, 12 Aug 2019 17:22:36 +0000 gftshappy http://www.sharegoodthings.net/ecosia-says-it-will-boycott-search-choice-auction-on-android-in-europe/ Will other European search engines also reject Google’s antitrust remedy?

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]]> http://www.sharegoodthings.net/ecosia-says-it-will-boycott-search-choice-auction-on-android-in-europe/feed/ 0 SMX replay: Visualizing Auction Insights data for competitive intelligence http://www.sharegoodthings.net/smx-replay-visualizing-auction-insights-data-for-competitive-intelligence/ http://www.sharegoodthings.net/smx-replay-visualizing-auction-insights-data-for-competitive-intelligence/#comments Tue, 30 Jul 2019 21:23:00 +0000 gftshappy http://www.sharegoodthings.net/smx-replay-visualizing-auction-insights-data-for-competitive-intelligence/ Continue reading →]]> James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.

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]]> http://www.sharegoodthings.net/smx-replay-visualizing-auction-insights-data-for-competitive-intelligence/feed/ 0 Quora adds search-like keyword targeting, Auction Insights for advertisers http://www.sharegoodthings.net/quora-adds-search-like-keyword-targeting-auction-insights-for-advertisers/ http://www.sharegoodthings.net/quora-adds-search-like-keyword-targeting-auction-insights-for-advertisers/#comments Fri, 01 Feb 2019 05:22:57 +0000 gftshappy http://www.sharegoodthings.net/quora-adds-search-like-keyword-targeting-auction-insights-for-advertisers/ Continue reading →]]> Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.

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]]> http://www.sharegoodthings.net/quora-adds-search-like-keyword-targeting-auction-insights-for-advertisers/feed/ 0 State of the Google Shopping auction heading into the 2018 holiday season http://www.sharegoodthings.net/state-of-the-google-shopping-auction-heading-into-the-2018-holiday-season/ http://www.sharegoodthings.net/state-of-the-google-shopping-auction-heading-into-the-2018-holiday-season/#comments Wed, 21 Nov 2018 04:22:27 +0000 gftshappy http://www.sharegoodthings.net/state-of-the-google-shopping-auction-heading-into-the-2018-holiday-season/ Continue reading →]]> The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?

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]]> http://www.sharegoodthings.net/state-of-the-google-shopping-auction-heading-into-the-2018-holiday-season/feed/ 0 Bing To Drop Auction Insights & Opportunities Tab From Bing Ads Intelligence http://www.sharegoodthings.net/bing-to-drop-auction-insights-opportunities-tab-from-bing-ads-intelligence/ http://www.sharegoodthings.net/bing-to-drop-auction-insights-opportunities-tab-from-bing-ads-intelligence/#comments Tue, 29 Dec 2015 14:23:00 +0000 gftshappy http://www.sharegoodthings.net/bing-to-drop-auction-insights-opportunities-tab-from-bing-ads-intelligence/ Continue reading →]]> Bing drops two features from Bing Ads Intelligence but they remain in the web based user interface. The post Bing To Drop Auction Insights & Opportunities Tab From Bing Ads Intelligence appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/bing-to-drop-auction-insights-opportunities-tab-from-bing-ads-intelligence/feed/ 0 Using AdWords Auction Insights To Find Out Who’s Winning On Mobile http://www.sharegoodthings.net/using-adwords-auction-insights-to-find-out-whos-winning-on-mobile/ http://www.sharegoodthings.net/using-adwords-auction-insights-to-find-out-whos-winning-on-mobile/#comments Tue, 23 Sep 2014 14:24:33 +0000 gftshappy http://www.sharegoodthings.net/using-adwords-auction-insights-to-find-out-whos-winning-on-mobile/ Continue reading →]]> The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage. The post Using AdWords Auction Insights To Find Out Who’s Winning On Mobile appeared first on Search Engine Land.

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