Share Good Things » Attribution http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google Ads issue results in missing conversions from data-driven attribution http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/ http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/#comments Fri, 11 Feb 2022 19:22:20 +0000 gftshappy http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/ Continue reading →]]> The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.

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]]> http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/feed/ 0 Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/#comments Tue, 05 Oct 2021 21:22:57 +0000 gftshappy http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ Continue reading →]]> Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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]]> http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/feed/ 0 What do new pans have to do with attribution?; Friday’s daily brief http://www.sharegoodthings.net/what-do-new-pans-have-to-do-with-attribution-fridays-daily-brief/ http://www.sharegoodthings.net/what-do-new-pans-have-to-do-with-attribution-fridays-daily-brief/#comments Sat, 02 Oct 2021 09:22:46 +0000 gftshappy http://www.sharegoodthings.net/what-do-new-pans-have-to-do-with-attribution-fridays-daily-brief/ Plus, new reporting in Google Ads and new Yelp attributes

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]]> http://www.sharegoodthings.net/what-do-new-pans-have-to-do-with-attribution-fridays-daily-brief/feed/ 0 Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief http://www.sharegoodthings.net/data-driven-attribution-to-become-the-default-in-google-ads-tuesdays-daily-brief/ http://www.sharegoodthings.net/data-driven-attribution-to-become-the-default-in-google-ads-tuesdays-daily-brief/#comments Tue, 28 Sep 2021 14:22:22 +0000 gftshappy http://www.sharegoodthings.net/data-driven-attribution-to-become-the-default-in-google-ads-tuesdays-daily-brief/ And, should robots.txt support a feature for no indexation? Take the survey.

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]]> http://www.sharegoodthings.net/data-driven-attribution-to-become-the-default-in-google-ads-tuesdays-daily-brief/feed/ 0 Google Ads announces machine learning-based data-driven attribution models in new privacy landscape http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/#comments Tue, 28 Sep 2021 07:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ Continue reading →]]> In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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]]> http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/feed/ 0 Google Ads attribution models now support YouTube and Display http://www.sharegoodthings.net/google-ads-attribution-models-now-support-youtube-and-display/ http://www.sharegoodthings.net/google-ads-attribution-models-now-support-youtube-and-display/#comments Tue, 10 Aug 2021 00:22:21 +0000 gftshappy http://www.sharegoodthings.net/google-ads-attribution-models-now-support-youtube-and-display/ Continue reading →]]> The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey.

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]]> http://www.sharegoodthings.net/google-ads-attribution-models-now-support-youtube-and-display/feed/ 0 Google brings Display ads to attribution reports as an open beta http://www.sharegoodthings.net/google-brings-display-ads-to-attribution-reports-as-an-open-beta/ http://www.sharegoodthings.net/google-brings-display-ads-to-attribution-reports-as-an-open-beta/#comments Thu, 18 Feb 2021 22:22:54 +0000 gftshappy http://www.sharegoodthings.net/google-brings-display-ads-to-attribution-reports-as-an-open-beta/ Now, advertisers can see Display ads alongside search and YouTube.

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]]> http://www.sharegoodthings.net/google-brings-display-ads-to-attribution-reports-as-an-open-beta/feed/ 0 Video: Mike Blumenthal on review attribution in local search http://www.sharegoodthings.net/video-mike-blumenthal-on-review-attribution-in-local-search/ http://www.sharegoodthings.net/video-mike-blumenthal-on-review-attribution-in-local-search/#comments Tue, 27 Oct 2020 07:22:23 +0000 gftshappy http://www.sharegoodthings.net/video-mike-blumenthal-on-review-attribution-in-local-search/ Continue reading →]]> Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.

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]]> http://www.sharegoodthings.net/video-mike-blumenthal-on-review-attribution-in-local-search/feed/ 0 Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers http://www.sharegoodthings.net/google-ads-brings-youtube-into-attribution-fold-expands-data-driven-attribution-to-more-advertisers/ http://www.sharegoodthings.net/google-ads-brings-youtube-into-attribution-fold-expands-data-driven-attribution-to-more-advertisers/#comments Tue, 13 Oct 2020 00:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-brings-youtube-into-attribution-fold-expands-data-driven-attribution-to-more-advertisers/ Conversion Lift is also now in beta for YouTube campaigns.

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]]> http://www.sharegoodthings.net/google-ads-brings-youtube-into-attribution-fold-expands-data-driven-attribution-to-more-advertisers/feed/ 0 Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10 http://www.sharegoodthings.net/social-shorts-facebook-attribution-change-on-hold-instagram-gets-more-shoppable-turns-10/ http://www.sharegoodthings.net/social-shorts-facebook-attribution-change-on-hold-instagram-gets-more-shoppable-turns-10/#comments Mon, 12 Oct 2020 17:22:36 +0000 gftshappy http://www.sharegoodthings.net/social-shorts-facebook-attribution-change-on-hold-instagram-gets-more-shoppable-turns-10/ Continue reading →]]> The social media marketing week in review: A round up of news and announcements you may have missed.

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]]> http://www.sharegoodthings.net/social-shorts-facebook-attribution-change-on-hold-instagram-gets-more-shoppable-turns-10/feed/ 0