Share Good Things » Approach http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI http://www.sharegoodthings.net/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi/ http://www.sharegoodthings.net/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi/#comments Thu, 05 Aug 2021 08:22:27 +0000 gftshappy http://www.sharegoodthings.net/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi/ By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi/feed/ 0 Feedback optimization: A user-first approach to SEO http://www.sharegoodthings.net/feedback-optimization-a-user-first-approach-to-seo/ http://www.sharegoodthings.net/feedback-optimization-a-user-first-approach-to-seo/#comments Thu, 30 Jul 2020 15:22:23 +0000 gftshappy http://www.sharegoodthings.net/feedback-optimization-a-user-first-approach-to-seo/ Continue reading →]]> Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/feedback-optimization-a-user-first-approach-to-seo/feed/ 0 SMX replay: Brand to demand, the full funnel approach http://www.sharegoodthings.net/smx-replay-brand-to-demand-the-full-funnel-approach/ http://www.sharegoodthings.net/smx-replay-brand-to-demand-the-full-funnel-approach/#comments Thu, 25 Jul 2019 08:22:55 +0000 gftshappy http://www.sharegoodthings.net/smx-replay-brand-to-demand-the-full-funnel-approach/ Continue reading →]]> Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/smx-replay-brand-to-demand-the-full-funnel-approach/feed/ 0 Be smart, advertisers. Here’s how to approach rising Google brand CPC http://www.sharegoodthings.net/be-smart-advertisers-heres-how-to-approach-rising-google-brand-cpc/ http://www.sharegoodthings.net/be-smart-advertisers-heres-how-to-approach-rising-google-brand-cpc/#comments Tue, 21 May 2019 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/be-smart-advertisers-heres-how-to-approach-rising-google-brand-cpc/ Continue reading →]]> While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/be-smart-advertisers-heres-how-to-approach-rising-google-brand-cpc/feed/ 0 New ways to approach SEO in 2019: Accountability and customer experiences http://www.sharegoodthings.net/new-ways-to-approach-seo-in-2019-accountability-and-customer-experiences/ http://www.sharegoodthings.net/new-ways-to-approach-seo-in-2019-accountability-and-customer-experiences/#comments Sun, 16 Dec 2018 13:22:32 +0000 gftshappy http://www.sharegoodthings.net/new-ways-to-approach-seo-in-2019-accountability-and-customer-experiences/ Continue reading →]]> Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/new-ways-to-approach-seo-in-2019-accountability-and-customer-experiences/feed/ 0 Solving complex SEO problems require a new ‘discovery’ approach http://www.sharegoodthings.net/solving-complex-seo-problems-require-a-new-discovery-approach/ http://www.sharegoodthings.net/solving-complex-seo-problems-require-a-new-discovery-approach/#comments Sat, 10 Nov 2018 16:22:23 +0000 gftshappy http://www.sharegoodthings.net/solving-complex-seo-problems-require-a-new-discovery-approach/ Continue reading →]]> The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google’s latest updates along with diagnostics and tools to get your site back on track.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/solving-complex-seo-problems-require-a-new-discovery-approach/feed/ 0 How the hospitality industry should approach online reviews and citations http://www.sharegoodthings.net/how-the-hospitality-industry-should-approach-online-reviews-and-citations/ http://www.sharegoodthings.net/how-the-hospitality-industry-should-approach-online-reviews-and-citations/#comments Sat, 15 Sep 2018 09:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-the-hospitality-industry-should-approach-online-reviews-and-citations/ Continue reading →]]> Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-the-hospitality-industry-should-approach-online-reviews-and-citations/feed/ 0 SEO vs. PPC: Pros, cons & an integrated approach http://www.sharegoodthings.net/seo-vs-ppc-pros-cons-an-integrated-approach/ http://www.sharegoodthings.net/seo-vs-ppc-pros-cons-an-integrated-approach/#comments Sat, 13 May 2017 23:24:08 +0000 gftshappy http://www.sharegoodthings.net/seo-vs-ppc-pros-cons-an-integrated-approach/ Continue reading →]]> Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. The post SEO vs. PPC: Pros, cons & an integrated approach appeared first on…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/seo-vs-ppc-pros-cons-an-integrated-approach/feed/ 0 The Only Way To Be Successful At SEO: Take A Holistic Approach http://www.sharegoodthings.net/the-only-way-to-be-successful-at-seo-take-a-holistic-approach/ http://www.sharegoodthings.net/the-only-way-to-be-successful-at-seo-take-a-holistic-approach/#comments Sat, 12 Dec 2015 16:23:57 +0000 gftshappy http://www.sharegoodthings.net/the-only-way-to-be-successful-at-seo-take-a-holistic-approach/ Continue reading →]]> Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations. The post The Only Way To Be Successful At SEO: Take A Holistic Approach appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/the-only-way-to-be-successful-at-seo-take-a-holistic-approach/feed/ 0 How Enterprises Should Approach Link Building http://www.sharegoodthings.net/how-enterprises-should-approach-link-building/ http://www.sharegoodthings.net/how-enterprises-should-approach-link-building/#comments Sun, 04 Oct 2015 06:23:54 +0000 gftshappy http://www.sharegoodthings.net/how-enterprises-should-approach-link-building/ Continue reading →]]> Contributor Bill Hunt recaps a session from SMX East in which Joe Oliver and Cody Cahill from Page One Power explain the different strategies required for success in enterprise-level link building. The post How Enterprises Should Approach Link Building appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-enterprises-should-approach-link-building/feed/ 0