Share Good Things » Analysis

Baseline analysis for your SEO strategy

gftshappy — Fri, 29 Apr 2022 05:22:44 +0000

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google SERP analysis: PAA appears 10x more than featured snippets

gftshappy — Sun, 30 Jan 2022 13:22:53 +0000

Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 ways data analysis can help you generate new ideas and optimize your content

gftshappy — Tue, 04 Jan 2022 00:22:21 +0000

If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

gftshappy — Thu, 06 May 2021 15:22:24 +0000

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using auction insights for better PPC competitor analysis

gftshappy — Sat, 07 Nov 2020 02:22:18 +0000

Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Analysis of 250 million SERPs finds no-click story more complex than it appears

gftshappy — Sat, 07 Mar 2020 09:22:33 +0000

Perficient Digital study: snippets are ‘click-neutral’ and ads steal from no-clicks

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Post-holiday analysis: connected TV becomes performance TV

gftshappy — Tue, 18 Feb 2020 14:22:32 +0000

The 2019 holiday shopping season proved connected TV advertising’s direct response potential.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web

gftshappy — Wed, 16 Oct 2019 11:22:45 +0000

Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Moz launches Domain Analysis, free tool for SEO metrics

gftshappy — Wed, 09 Oct 2019 18:23:12 +0000

Includes experimental metrics not available in Moz’s paid offerings.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Competitor content analysis: Here’s what you can learn

gftshappy — Mon, 30 Sep 2019 17:23:11 +0000

Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing