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Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

gftshappy — Tue, 01 Sep 2020 14:22:24 +0000

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.

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Google Home, Alexa now battling perception of being ‘surveillance’ devices

gftshappy — Thu, 11 Jul 2019 22:22:36 +0000

A new incident fuels the perception that smart speakers are spying on their owners.

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Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

gftshappy — Fri, 22 Mar 2019 05:22:34 +0000

Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.

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SMBs bullish on virtual assistants, think Alexa has biggest marketing potential

gftshappy — Fri, 22 Feb 2019 12:22:32 +0000

Don’t focus on the specific numbers, the interesting thing is the sentiment.

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‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’

gftshappy — Mon, 07 Jan 2019 10:22:34 +0000

Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.

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Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana

gftshappy — Fri, 21 Dec 2018 19:22:30 +0000

Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries.

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Yext integrates local business listings directly into Amazon Alexa

gftshappy — Wed, 25 Jul 2018 18:22:22 +0000

Name, address, phone and hours, with more to come.

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Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in hotel rooms

gftshappy — Tue, 19 Jun 2018 14:22:29 +0000

The program offers the potential for better customer experiences, but privacy concerns could slow deployment.

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Report: Google Home making gains on Alexa, Apple HomePod in 4th place

gftshappy — Sun, 20 May 2018 13:22:34 +0000

Even if Apple’s smart speaker sales don’t grow, they could still generate $ 800 million this year. Please visit Search Engine Land for the full article.

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Study: Google Assistant most accurate, Alexa most improved virtual assistant

gftshappy — Fri, 27 Apr 2018 05:23:02 +0000

While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals. The post Study: Google Assistant most accurate, Alexa most improved virtual assistant appeared first on Search Engine Land.

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