Share Good Things » Advertisers http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Russia-based advertisers can no longer reach global audiences on Google properties and networks http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/ http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/#comments Thu, 10 Mar 2022 22:22:26 +0000 gftshappy http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/ Continue reading →]]> This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

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]]> http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/feed/ 0 Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default http://www.sharegoodthings.net/microsoft-advertising-auto-apply-recommendations-out-of-beta-advertisers-opted-in-by-default/ http://www.sharegoodthings.net/microsoft-advertising-auto-apply-recommendations-out-of-beta-advertisers-opted-in-by-default/#comments Wed, 23 Feb 2022 11:22:35 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-auto-apply-recommendations-out-of-beta-advertisers-opted-in-by-default/ Continue reading →]]> While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.

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]]> http://www.sharegoodthings.net/microsoft-advertising-auto-apply-recommendations-out-of-beta-advertisers-opted-in-by-default/feed/ 0 Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/ http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/#comments Tue, 08 Feb 2022 14:22:27 +0000 gftshappy http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/ Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.

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]]> http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/feed/ 0 Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges http://www.sharegoodthings.net/googles-topics-api-advertisers-share-concerns-about-topic-diversity-and-other-potential-challenges/ http://www.sharegoodthings.net/googles-topics-api-advertisers-share-concerns-about-topic-diversity-and-other-potential-challenges/#comments Thu, 27 Jan 2022 08:22:22 +0000 gftshappy http://www.sharegoodthings.net/googles-topics-api-advertisers-share-concerns-about-topic-diversity-and-other-potential-challenges/ Continue reading →]]> While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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]]> http://www.sharegoodthings.net/googles-topics-api-advertisers-share-concerns-about-topic-diversity-and-other-potential-challenges/feed/ 0 Google Ads error tells advertisers exact match keywords are saving as broad match http://www.sharegoodthings.net/google-ads-error-tells-advertisers-exact-match-keywords-are-saving-as-broad-match/ http://www.sharegoodthings.net/google-ads-error-tells-advertisers-exact-match-keywords-are-saving-as-broad-match/#comments Fri, 07 Jan 2022 05:22:20 +0000 gftshappy http://www.sharegoodthings.net/google-ads-error-tells-advertisers-exact-match-keywords-are-saving-as-broad-match/ Continue reading →]]> The issue has no impact on how keywords are saved and Google is working on a fix.

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]]> http://www.sharegoodthings.net/google-ads-error-tells-advertisers-exact-match-keywords-are-saving-as-broad-match/feed/ 0 PPC 2021 in review: Privacy and automation force advertisers to adapt http://www.sharegoodthings.net/ppc-2021-in-review-privacy-and-automation-force-advertisers-to-adapt/ http://www.sharegoodthings.net/ppc-2021-in-review-privacy-and-automation-force-advertisers-to-adapt/#comments Thu, 23 Dec 2021 22:22:22 +0000 gftshappy http://www.sharegoodthings.net/ppc-2021-in-review-privacy-and-automation-force-advertisers-to-adapt/ Continue reading →]]> From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

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]]> http://www.sharegoodthings.net/ppc-2021-in-review-privacy-and-automation-force-advertisers-to-adapt/feed/ 0 Advertisers can adapt to supply chain issues without pausing campaigns http://www.sharegoodthings.net/advertisers-can-adapt-to-supply-chain-issues-without-pausing-campaigns/ http://www.sharegoodthings.net/advertisers-can-adapt-to-supply-chain-issues-without-pausing-campaigns/#comments Sat, 20 Nov 2021 02:22:21 +0000 gftshappy http://www.sharegoodthings.net/advertisers-can-adapt-to-supply-chain-issues-without-pausing-campaigns/ Continue reading →]]> Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.

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]]> http://www.sharegoodthings.net/advertisers-can-adapt-to-supply-chain-issues-without-pausing-campaigns/feed/ 0 Facebook’s topic exclusion controls test rolls out to more advertisers http://www.sharegoodthings.net/facebooks-topic-exclusion-controls-test-rolls-out-to-more-advertisers/ http://www.sharegoodthings.net/facebooks-topic-exclusion-controls-test-rolls-out-to-more-advertisers/#comments Fri, 19 Nov 2021 19:22:20 +0000 gftshappy http://www.sharegoodthings.net/facebooks-topic-exclusion-controls-test-rolls-out-to-more-advertisers/ Continue reading →]]> In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.

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]]> http://www.sharegoodthings.net/facebooks-topic-exclusion-controls-test-rolls-out-to-more-advertisers/feed/ 0 Yelp’s new ad types aim to connect national advertisers to local users http://www.sharegoodthings.net/yelps-new-ad-types-aim-to-connect-national-advertisers-to-local-users/ http://www.sharegoodthings.net/yelps-new-ad-types-aim-to-connect-national-advertisers-to-local-users/#comments Tue, 16 Nov 2021 14:22:47 +0000 gftshappy http://www.sharegoodthings.net/yelps-new-ad-types-aim-to-connect-national-advertisers-to-local-users/ Continue reading →]]> Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.

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]]> http://www.sharegoodthings.net/yelps-new-ad-types-aim-to-connect-national-advertisers-to-local-users/feed/ 0 Some Customer Match features to become available to all policy-compliant advertisers http://www.sharegoodthings.net/some-customer-match-features-to-become-available-to-all-policy-compliant-advertisers/ http://www.sharegoodthings.net/some-customer-match-features-to-become-available-to-all-policy-compliant-advertisers/#comments Tue, 16 Nov 2021 00:22:20 +0000 gftshappy http://www.sharegoodthings.net/some-customer-match-features-to-become-available-to-all-policy-compliant-advertisers/ Continue reading →]]> The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $ 50k threshold for full Customer Match access.

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