Share Good Things » Ads’ http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync http://www.sharegoodthings.net/google-ads-updated-experiments-page-sheds-campaign-drafts-and-adds-experiment-sync/ http://www.sharegoodthings.net/google-ads-updated-experiments-page-sheds-campaign-drafts-and-adds-experiment-sync/#comments Wed, 19 Jan 2022 18:22:19 +0000 gftshappy http://www.sharegoodthings.net/google-ads-updated-experiments-page-sheds-campaign-drafts-and-adds-experiment-sync/ Changes from the experiment to the base campaign can also be applied with a single click.

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]]> http://www.sharegoodthings.net/google-ads-updated-experiments-page-sheds-campaign-drafts-and-adds-experiment-sync/feed/ 0 Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page http://www.sharegoodthings.net/demand-forecasts-consumer-interest-and-audience-insights-are-coming-to-google-ads-insights-page/ http://www.sharegoodthings.net/demand-forecasts-consumer-interest-and-audience-insights-are-coming-to-google-ads-insights-page/#comments Sat, 20 Nov 2021 09:22:24 +0000 gftshappy http://www.sharegoodthings.net/demand-forecasts-consumer-interest-and-audience-insights-are-coming-to-google-ads-insights-page/ Continue reading →]]> The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.

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]]> http://www.sharegoodthings.net/demand-forecasts-consumer-interest-and-audience-insights-are-coming-to-google-ads-insights-page/feed/ 0 Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/ http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/#comments Tue, 02 Nov 2021 07:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/ Continue reading →]]> The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns.

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]]> http://www.sharegoodthings.net/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization/feed/ 0 Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief http://www.sharegoodthings.net/advertisers-will-now-get-more-data-in-google-ads-sort-of-fridays-daily-brief/ http://www.sharegoodthings.net/advertisers-will-now-get-more-data-in-google-ads-sort-of-fridays-daily-brief/#comments Sat, 11 Sep 2021 09:22:41 +0000 gftshappy http://www.sharegoodthings.net/advertisers-will-now-get-more-data-in-google-ads-sort-of-fridays-daily-brief/ Plus, the conundrum of in-house career progression

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]]> http://www.sharegoodthings.net/advertisers-will-now-get-more-data-in-google-ads-sort-of-fridays-daily-brief/feed/ 0 Google Ads’ continuous audience sharing is now available from sub-accounts http://www.sharegoodthings.net/google-ads-continuous-audience-sharing-is-now-available-from-sub-accounts/ http://www.sharegoodthings.net/google-ads-continuous-audience-sharing-is-now-available-from-sub-accounts/#comments Wed, 07 Apr 2021 04:22:35 +0000 gftshappy http://www.sharegoodthings.net/google-ads-continuous-audience-sharing-is-now-available-from-sub-accounts/ Continue reading →]]> When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager account.

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]]> http://www.sharegoodthings.net/google-ads-continuous-audience-sharing-is-now-available-from-sub-accounts/feed/ 0 How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation http://www.sharegoodthings.net/how-to-use-linkedin-ads-new-company-targeting-options-to-boost-b2b-lead-generation/ http://www.sharegoodthings.net/how-to-use-linkedin-ads-new-company-targeting-options-to-boost-b2b-lead-generation/#comments Mon, 27 Apr 2020 10:22:38 +0000 gftshappy http://www.sharegoodthings.net/how-to-use-linkedin-ads-new-company-targeting-options-to-boost-b2b-lead-generation/ Continue reading →]]> The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data.

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]]> http://www.sharegoodthings.net/how-to-use-linkedin-ads-new-company-targeting-options-to-boost-b2b-lead-generation/feed/ 0 Google adds website links to ‘Call Ads’ http://www.sharegoodthings.net/google-adds-website-links-to-call-ads/ http://www.sharegoodthings.net/google-adds-website-links-to-call-ads/#comments Fri, 24 Apr 2020 05:22:32 +0000 gftshappy http://www.sharegoodthings.net/google-adds-website-links-to-call-ads/ Continue reading →]]> The optional link relieves call-volume pressure and can result in ‘fewer accidental calls and more qualified leads’ says the company.

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]]> http://www.sharegoodthings.net/google-adds-website-links-to-call-ads/feed/ 0 Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations http://www.sharegoodthings.net/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations/ http://www.sharegoodthings.net/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations/#comments Tue, 07 Apr 2020 07:22:25 +0000 gftshappy http://www.sharegoodthings.net/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations/ It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.

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]]> http://www.sharegoodthings.net/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations/feed/ 0 Yelp launches ‘Showcase Ads’ and store visits attribution http://www.sharegoodthings.net/yelp-launches-showcase-ads-and-store-visits-attribution/ http://www.sharegoodthings.net/yelp-launches-showcase-ads-and-store-visits-attribution/#comments Sun, 16 Feb 2020 13:22:21 +0000 gftshappy http://www.sharegoodthings.net/yelp-launches-showcase-ads-and-store-visits-attribution/ The new products are intended for national and multi-location brands.

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]]> http://www.sharegoodthings.net/yelp-launches-showcase-ads-and-store-visits-attribution/feed/ 0 New chart annotations make Google Ads’ change history reports much easier to navigate http://www.sharegoodthings.net/new-chart-annotations-make-google-ads-change-history-reports-much-easier-to-navigate/ http://www.sharegoodthings.net/new-chart-annotations-make-google-ads-change-history-reports-much-easier-to-navigate/#comments Thu, 13 Feb 2020 01:22:24 +0000 gftshappy http://www.sharegoodthings.net/new-chart-annotations-make-google-ads-change-history-reports-much-easier-to-navigate/ Annotations are available in campaign-level change reports in the Google Ads UI.

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