Share Good Things » Addressable http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Ad industry groups launch effort to push for addressable media standards http://www.sharegoodthings.net/ad-industry-groups-launch-effort-to-push-for-addressable-media-standards/ http://www.sharegoodthings.net/ad-industry-groups-launch-effort-to-push-for-addressable-media-standards/#comments Tue, 04 Aug 2020 21:22:23 +0000 gftshappy http://www.sharegoodthings.net/ad-industry-groups-launch-effort-to-push-for-addressable-media-standards/ Continue reading →]]> The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms.

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]]> http://www.sharegoodthings.net/ad-industry-groups-launch-effort-to-push-for-addressable-media-standards/feed/ 0 COVID is accelerating TV advertising’s transformation into an addressable medium http://www.sharegoodthings.net/covid-is-accelerating-tv-advertisings-transformation-into-an-addressable-medium/ http://www.sharegoodthings.net/covid-is-accelerating-tv-advertisings-transformation-into-an-addressable-medium/#comments Fri, 17 Jul 2020 19:22:39 +0000 gftshappy http://www.sharegoodthings.net/covid-is-accelerating-tv-advertisings-transformation-into-an-addressable-medium/ “They come for the targeting and stay for the attribution,” says Simplifi’s CEO about CTV.

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]]> http://www.sharegoodthings.net/covid-is-accelerating-tv-advertisings-transformation-into-an-addressable-medium/feed/ 0 Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast http://www.sharegoodthings.net/second-screener-multi-screener-how-to-engage-the-always-addressable-consumer-october-23-webcast/ http://www.sharegoodthings.net/second-screener-multi-screener-how-to-engage-the-always-addressable-consumer-october-23-webcast/#comments Fri, 17 Oct 2014 19:23:58 +0000 gftshappy http://www.sharegoodthings.net/second-screener-multi-screener-how-to-engage-the-always-addressable-consumer-october-23-webcast/ Continue reading →]]> Digital Marketing Depot presents “Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer” on Thursday October 23 at 1 PM EDT. In this webcast Forrester Research, Inc.ís Principal Analyst Jim Nail and Quaeroís Michelle Boockoff-Bajdek will discuss how second…

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