Share Good Things » Actually http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How to write ad copy that actually converts (and 3 major mistakes to avoid) http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/ http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/#comments Thu, 02 Sep 2021 01:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/ Continue reading →]]> When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.

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]]> http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/feed/ 0 How to plan SEO content that actually ranks http://www.sharegoodthings.net/how-to-plan-seo-content-that-actually-ranks/ http://www.sharegoodthings.net/how-to-plan-seo-content-that-actually-ranks/#comments Fri, 13 Aug 2021 19:22:28 +0000 gftshappy http://www.sharegoodthings.net/how-to-plan-seo-content-that-actually-ranks/ Continue reading →]]> Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar.

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]]> http://www.sharegoodthings.net/how-to-plan-seo-content-that-actually-ranks/feed/ 0 It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief http://www.sharegoodthings.net/its-not-a-bug-its-a-feature-the-google-search-term-report-glitch-actually-may-have-been-a-test-mondays-daily-brief/ http://www.sharegoodthings.net/its-not-a-bug-its-a-feature-the-google-search-term-report-glitch-actually-may-have-been-a-test-mondays-daily-brief/#comments Thu, 12 Aug 2021 08:22:20 +0000 gftshappy http://www.sharegoodthings.net/its-not-a-bug-its-a-feature-the-google-search-term-report-glitch-actually-may-have-been-a-test-mondays-daily-brief/ Plus, Facebook bans researchers looking into political ads

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]]> http://www.sharegoodthings.net/its-not-a-bug-its-a-feature-the-google-search-term-report-glitch-actually-may-have-been-a-test-mondays-daily-brief/feed/ 0 Has automation actually changed the way you do your job?; Wednesday’s daily brief http://www.sharegoodthings.net/has-automation-actually-changed-the-way-you-do-your-job-wednesdays-daily-brief/ http://www.sharegoodthings.net/has-automation-actually-changed-the-way-you-do-your-job-wednesdays-daily-brief/#comments Thu, 11 Mar 2021 01:22:30 +0000 gftshappy http://www.sharegoodthings.net/has-automation-actually-changed-the-way-you-do-your-job-wednesdays-daily-brief/ Plus, Google goes organic with its hotel search listings

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]]> http://www.sharegoodthings.net/has-automation-actually-changed-the-way-you-do-your-job-wednesdays-daily-brief/feed/ 0 Did the Facebook Ads boycott actually work? http://www.sharegoodthings.net/did-the-facebook-ads-boycott-actually-work/ http://www.sharegoodthings.net/did-the-facebook-ads-boycott-actually-work/#comments Sat, 01 Aug 2020 23:22:36 +0000 gftshappy http://www.sharegoodthings.net/did-the-facebook-ads-boycott-actually-work/ Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues.

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]]> http://www.sharegoodthings.net/did-the-facebook-ads-boycott-actually-work/feed/ 0 COVID-19 upheaval is actually speeding up some PPC campaigns [Video] http://www.sharegoodthings.net/covid-19-upheaval-is-actually-speeding-up-some-ppc-campaigns-video/ http://www.sharegoodthings.net/covid-19-upheaval-is-actually-speeding-up-some-ppc-campaigns-video/#comments Thu, 23 Apr 2020 22:22:34 +0000 gftshappy http://www.sharegoodthings.net/covid-19-upheaval-is-actually-speeding-up-some-ppc-campaigns-video/ Continue reading →]]> Less red tape and shifting priorities have resulted in much shorter buying cycles for some B2B businesses, PPC experts say in this clip from Live with Search Engine Land.

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]]> http://www.sharegoodthings.net/covid-19-upheaval-is-actually-speeding-up-some-ppc-campaigns-video/feed/ 0 How much martech should PPC marketers actually use? http://www.sharegoodthings.net/how-much-martech-should-ppc-marketers-actually-use/ http://www.sharegoodthings.net/how-much-martech-should-ppc-marketers-actually-use/#comments Sun, 31 Mar 2019 06:22:21 +0000 gftshappy http://www.sharegoodthings.net/how-much-martech-should-ppc-marketers-actually-use/ The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.

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]]> http://www.sharegoodthings.net/how-much-martech-should-ppc-marketers-actually-use/feed/ 0 Sarcasm aside, how strict PPC advertiser policies may actually benefit us http://www.sharegoodthings.net/sarcasm-aside-how-strict-ppc-advertiser-policies-may-actually-benefit-us/ http://www.sharegoodthings.net/sarcasm-aside-how-strict-ppc-advertiser-policies-may-actually-benefit-us/#comments Fri, 20 Apr 2018 05:23:22 +0000 gftshappy http://www.sharegoodthings.net/sarcasm-aside-how-strict-ppc-advertiser-policies-may-actually-benefit-us/ Continue reading →]]> Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. The post Sarcasm aside, how strict PPC advertiser policies may actually benefit us appeared first on Search Engine…

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]]> http://www.sharegoodthings.net/sarcasm-aside-how-strict-ppc-advertiser-policies-may-actually-benefit-us/feed/ 0 What your boss actually wants from your local search reports http://www.sharegoodthings.net/what-your-boss-actually-wants-from-your-local-search-reports/ http://www.sharegoodthings.net/what-your-boss-actually-wants-from-your-local-search-reports/#comments Sat, 18 Jun 2016 16:23:46 +0000 gftshappy http://www.sharegoodthings.net/what-your-boss-actually-wants-from-your-local-search-reports/ Continue reading →]]> Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. The post What your boss actually wants from your local…

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]]> http://www.sharegoodthings.net/what-your-boss-actually-wants-from-your-local-search-reports/feed/ 0 Is Google’s Search Market Share Actually Dropping? http://www.sharegoodthings.net/is-googles-search-market-share-actually-dropping/ http://www.sharegoodthings.net/is-googles-search-market-share-actually-dropping/#comments Thu, 10 Dec 2015 15:23:41 +0000 gftshappy http://www.sharegoodthings.net/is-googles-search-market-share-actually-dropping/ Continue reading →]]> In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it’s changing over time. The post Is Google’s Search Market Share Actually Dropping? appeared first on Search Engine Land.

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