Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM Initiative

gftshappy — Fri, 11 Nov 2016 19:23:32 +0000

This year’s Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visability and/or convert new customer on major search platforms and earn a positive…

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Five reasons why GTIN should be your new favorite Google Shopping acronym

gftshappy — Mon, 25 Apr 2016 17:23:45 +0000

Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeared first on Search Engine Land.

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Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM Initiative

Five reasons why GTIN should be your new favorite Google Shopping acronym