Share Good Things » Acquisition http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Performance Max campaigns gain New Customer Acquisition goals http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/ http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/#comments Tue, 26 Apr 2022 21:22:49 +0000 gftshappy http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/ A handful of new updates should help make Google’s Performance Max campaigns more effective.

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]]> http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/feed/ 0 New customer acquisition vs. retention: 7 best practices for search http://www.sharegoodthings.net/new-customer-acquisition-vs-retention-7-best-practices-for-search/ http://www.sharegoodthings.net/new-customer-acquisition-vs-retention-7-best-practices-for-search/#comments Sat, 20 Apr 2019 16:24:03 +0000 gftshappy http://www.sharegoodthings.net/new-customer-acquisition-vs-retention-7-best-practices-for-search/ Here’s how retailers should map their audience strategy for new-versus-returning customers to search.

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]]> http://www.sharegoodthings.net/new-customer-acquisition-vs-retention-7-best-practices-for-search/feed/ 0 Amazon adds customer acquisition metrics for Sponsored Brands campaigns http://www.sharegoodthings.net/amazon-adds-customer-acquisition-metrics-for-sponsored-brands-campaigns/ http://www.sharegoodthings.net/amazon-adds-customer-acquisition-metrics-for-sponsored-brands-campaigns/#comments Thu, 24 Jan 2019 15:22:23 +0000 gftshappy http://www.sharegoodthings.net/amazon-adds-customer-acquisition-metrics-for-sponsored-brands-campaigns/ The “new-to-brand” set of metrics are also available for Amazon sellers’ display and video ad campaigns.

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]]> http://www.sharegoodthings.net/amazon-adds-customer-acquisition-metrics-for-sponsored-brands-campaigns/feed/ 0 SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week http://www.sharegoodthings.net/searchcap-amazon-adds-acquisition-metrics-google-posts-smx-west-starts-next-week/ http://www.sharegoodthings.net/searchcap-amazon-adds-acquisition-metrics-google-posts-smx-west-starts-next-week/#comments Thu, 24 Jan 2019 01:22:46 +0000 gftshappy http://www.sharegoodthings.net/searchcap-amazon-adds-acquisition-metrics-google-posts-smx-west-starts-next-week/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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]]> http://www.sharegoodthings.net/searchcap-amazon-adds-acquisition-metrics-google-posts-smx-west-starts-next-week/feed/ 0 The Local SEO Playbook To Increased Visibility And Customer Acquisition http://www.sharegoodthings.net/the-local-seo-playbook-to-increased-visibility-and-customer-acquisition/ http://www.sharegoodthings.net/the-local-seo-playbook-to-increased-visibility-and-customer-acquisition/#comments Thu, 03 Mar 2016 08:22:52 +0000 gftshappy http://www.sharegoodthings.net/the-local-seo-playbook-to-increased-visibility-and-customer-acquisition/ Continue reading →]]> Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. The post The Local SEO Playbook To Increased Visibility And Customer Acquisition appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/the-local-seo-playbook-to-increased-visibility-and-customer-acquisition/feed/ 0 Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO http://www.sharegoodthings.net/up-close-smx-link-acquisition-auditing-for-the-advanced-seo/ http://www.sharegoodthings.net/up-close-smx-link-acquisition-auditing-for-the-advanced-seo/#comments Wed, 18 Jun 2014 11:33:20 +0000 gftshappy http://www.sharegoodthings.net/up-close-smx-link-acquisition-auditing-for-the-advanced-seo/ Continue reading →]]> Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning  and Site Auditing. However, the tips — at least as far as I could tell…

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]]> http://www.sharegoodthings.net/up-close-smx-link-acquisition-auditing-for-the-advanced-seo/feed/ 0 Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition http://www.sharegoodthings.net/google-injects-google-shopping-with-amazon-talent-in-rangespan-acquisition/ http://www.sharegoodthings.net/google-injects-google-shopping-with-amazon-talent-in-rangespan-acquisition/#comments Sat, 03 May 2014 02:23:30 +0000 gftshappy http://www.sharegoodthings.net/google-injects-google-shopping-with-amazon-talent-in-rangespan-acquisition/ Continue reading →]]> Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay has got another boost. The company has acquired Rangespan, a London based start-up that developed backend supply chain management software for online retailers. Founded by Amazon…

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