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What 1,000 food blog audits has taught me about SEO

gftshappy — Wed, 27 Apr 2022 11:22:34 +0000

The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits.

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Google Site Kit gains ideas to write about section

gftshappy — Tue, 19 Apr 2022 21:22:43 +0000

This section pull from the Google Question Hub and is experimental right now.

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Google launches new highly cited label in search and improved about results for rapidly evolving topics

gftshappy — Sat, 02 Apr 2022 16:22:58 +0000

This is to help searchers better understand if they should trust the search results displayed by Google.

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11 conspiracy theories about search, Google and Big Tech

gftshappy — Sun, 27 Mar 2022 13:22:41 +0000

From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories.

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Google opens up about how Maps review moderation works

gftshappy — Sat, 05 Feb 2022 23:22:39 +0000

Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.

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Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

gftshappy — Thu, 27 Jan 2022 08:22:22 +0000

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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What digital marketers should know about Google Analytics 4

gftshappy — Mon, 08 Nov 2021 17:22:38 +0000

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

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Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it

gftshappy — Fri, 22 Oct 2021 19:22:21 +0000

SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.

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Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more

gftshappy — Wed, 29 Sep 2021 18:22:40 +0000

While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.

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“About this advertiser” initiative now includes Advertisers Pages for Google Ads

gftshappy — Wed, 22 Sep 2021 18:22:36 +0000

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing