Share Good Things » 2020

Google made 4,500 changes to search in 2020

gftshappy — Tue, 24 Aug 2021 00:22:40 +0000

Google also updated its How Search Works website.

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Zero-click Google searches rose to nearly 65% in 2020

gftshappy — Tue, 23 Mar 2021 00:22:46 +0000

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

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Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report

gftshappy — Wed, 17 Mar 2021 11:22:56 +0000

The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last year.

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Semrush plans to go public after posting big 2020 growth

gftshappy — Tue, 02 Mar 2021 14:23:40 +0000

But the company says changes in access to 3rd party data and cookies could really disrupt its business.

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Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year

gftshappy — Thu, 14 Jan 2021 22:22:42 +0000

Adam Heitzman from Higher Visibility and David Black with Wpromote give their best advice for running a successful search agency.

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

gftshappy — Thu, 31 Dec 2020 15:23:27 +0000

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

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Google algorithm updates 2020 in review: core updates, passage indexing and page experience

gftshappy — Wed, 30 Dec 2020 18:22:26 +0000

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

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PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

gftshappy — Thu, 24 Dec 2020 22:22:54 +0000

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.

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Google December 2020 core update is now fully rolled out

gftshappy — Thu, 17 Dec 2020 15:22:38 +0000

Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted.

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Google’s December 2020 core update was big, even bigger than May 2020, say data providers

gftshappy — Tue, 08 Dec 2020 00:22:26 +0000

The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.

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